- Finds a new home at iconic shopping mall
- Local dialect popular radio station to broadcast live from new location
Kuwait: 360 MALL, Kuwait’s iconic shopping mall, will be home to 88.8 FM, a distinctive local dialect radio station, which will broadcast from its studios at the mall’s third level. The license to broadcast on 88.8 FM has been won by Blue General Trading and Contracting, starting from November 10, 2016 for a period of 5 years in agreement with the Ministry of Information.
88.8 FM is the first private radio station in Kuwait which delivered a unique concept for radio programs, distinguishing itself from its competition very quickly. The station’s fresh approach made itself welcoming to people through the use of local dialect and an emphasis on energetic and entertaining music.
From its new location, the broadcast station will create and introduce new programs to suit its audiences, giving it a fresh lease of life.
Claudia Lopusinska, Marketing Manager, 360 MALL, said: “We welcome our first broadcast tenant to the mall which adds to the rich mix of retail offerings on hand for our valued patrons and guests. 360 MALL has always believed in differentiating itself through several new initiatives and the addition of 88.8 FM creates just that excitement, not only for our tenants but also for our visitors.”
88.8 FM has several genres of shows and the way they’re presented differs from the usual mainstream in radio. The station offers new topics, songs and invites media personalities to participate in its shows, utilizing the latest technology as well as all some of the most modern broadcasting equipment to produce an exciting and eclectic mix of music to listeners.
About 360 MALL:
360 MALL is an exciting and unique destination in Kuwait whose shopping, entertainment and leisure components are synonymous with sophistication, elegance, unsurpassed style and high-end luxury. The mall integrates retail, leisure and entertainment in a luxury environment, positioning it as the premier luxury shopping experience in Kuwait. The superb architecture of the project – a circular design that creates a shopping area of over 82,000 square meters – was inspired by a modern day interpretation of the region’s Arabic architectural features.
Amongst its stores are a mix of luxury brands, dining and entertainment, many of which were introduced for the first time in Kuwait, offering shoppers and visitors exciting leisure and shopping experiences. The mall’s elegant interiors include seven different experience zones. 360 MALL marks a milestone in the growth of Kuwait’s retail sector and is clearly setting benchmarks for the industry.