This report features the Group’s refined global corporate social responsibility (CSR) commitment, “Our Way to Serve,” and shares an overview, background of the launch and descriptions of the three Priority Areas: Mobility, People and Environment, as well as Management Fundamentals. With changes in the global sustainable marketplace, the Group clarifies social and environmental material issues it seeks to address and shares some of the initiatives it is undertaking to address those issues. For example, the Group articulates medium-term targets for 2020 as part of the Environmental Priority Areas and outlines achievements in 2016.
- 28.5% reduction in water intake per unit (compared to 2005)
- 31% improvement in resource productivity (compared to 2005)
- 29% reduction in CO2 emissions per net sales from operations and products’ after-use
- (compared to 2005)
- 13% reduction in tyre-rolling resistance (compared to 2005)
This report also introduces values generated by the Group in the Priority Areas. “While Bridgestone has always used innovation to develop a wide range of products and services, going forward we intend to develop and offer solution businesses that can address social issues while fulfilling customer expectations,” Masaaki Tsuya, Member of the Board, CEO and Representative Executive Officer, Bridgestone Corporation, commented in the report. “The result is a high quality, high innovation benefit for our customers, a positive impact on society, and the recognition by our customers that Bridgestone is a trusted solutions provider.”
The Bridgestone Group will proactively address social issues, work to fulfill society’s expectations, and contribute to the realization of a sustainable environment and society. Through active dialogue with a wide range of stakeholders, the Group aims to create common value for our customers and society.
About Bridgestone Corporation: Bridgestone Corporation, headquartered in Tokyo, Japan is the world’s largest tyre and rubber company. In addition to tyres for use in a wide variety of applications, it manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.
About Bridgestone Middle East & Africa FZE: Bridgestone Middle East & Africa FZE (BSMEA) is the headquarters for Bridgestone in the Middle East and Africa region. It was set up with the objectives of speeding up decision-making and action and of optimising regional strategy by identifying market trends close to the region’s customer and market. Bridgestone Middle East & Africa FZE believes in earning the trust and confidence of customers by conducting events to promote and encourage environmental awareness as well as road safety.