CASIO G-SHOCK partners with famous NY rapper A$AP Ferg to release new limited-edition collaboration timepiece

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GA-110FRG-7A model that features expanded case size and large anti-skid buttons to be available in UAE by February 2019

CASIO Middle East has announced the coming release of a new limited-edition collaboration timepiece in the UAE, the GA-110FRG-7A, which is the result of the recent team up between CASIO G-SHOCK and famous New York rapper, A$AP Ferg. The new model, which bears a design based on G-SHOCK’s original GA110 model, features a clear resin band and bezel with blue, red and yellow accents on the dial face complemented by A$AP Ferg’s signature on the band loop and case back. The GA-110FRG-7A, which comes in a custom limited-edition packaging, is set to hit UAE stores by February 2019.

A$AP Ferg, who is a self-confessed life-long G-SHOCK fan, expressed excitement on this collaborative project with CASIO. The GA-110FRG-7A comes equipped with standard technology including 200M water, magnetic and shock resistance, a speed indicator, auto LED / Flash alert, four daily alarms, world time, a target alarm, 1/1000th stopwatch and countdown timer, full auto calendar, 12/24-hour formats and 51.2 mm case sizes. The model, as with all CASIO G-SHOCK watches, remains synonymous with toughness—bearing

G-SHOCK developer Kikuo Ibe’s concept of creating a watch that never breaks.

“We are proud to have worked with A$AP Ferg on this new timepiece, who is seen as a fashion icon to many,” said Koji Naka, Managing Director, CASIO Middle East. “The GA-110FRG-7A is testament to CASIO’s commitment to create products with innovative functions that are aimed at assisting people in their daily lives and keep society moving forward–reflecting our continued contribution of society-innovative products to enhance people’s lives.”

“CASIO G-SHOCK is legendary, and I am so excited to introduce this new model to the world. When I sat down to design my G-SHOCK watch, I kept thinking about how watches work. It brought me back to a memory I didn’t realize I had of my Aunt Kim’s bedroom telephone–a transparent phone where you can see all the inner workings and when it rang it lit up inside. That design was so beautiful to me. It had a bit of primary colors and touches of neon throughout. I wanted my watch to look the same way. Transparent with neon hits–clean and beautiful. I really enjoyed the collaborative design process and I think my fans are going to love the result,” concluded A$AP Ferg.

About CASIO Middle East FZE:

CASIO Middle East FZE is the regional subsidiary of CASIO Computer Co. Ltd., overseeing sales and marketing activities across the Middle East & Africa. CASIO has been supplying products to countries in the Middle East & Africa through sales agents since the mid-1970s. Beginning in October 2013, CASIO Middle East FZE has been working in tandem with sales agents in each of the countries and carrying out sales and marketing activities tailored to these countries. By promptly supplying products and services suited to local tastes and lifestyles, the company intends to popularize CASIO products and expand its business in the region.