MENA network capabilities grow from strength to strength with new strategic affiliation
Dubai, United Arab Emirates: Cicero & Bernay Public Relations (C&B) is pleased to announce that it has strengthened its already strong MENA region capabilities by expanding into Algeria and Tunisia through a new strategic affiliation with Kalima.
The agreement follows C&B’s recent partnerships with Daily Public Relations in Bahrain and ProComms in Oman, which were finalised in March 2017, and adds to its growing list of footholds across the MENA region including affiliations with leading agencies in Iraq and Jordan (Bashir Mraish Consultancy), Kuwait (Local Flavor), Saudi Arabia (Y&D) and Turkey (Miya PR & SM). By end of 2017, C&B expects to have a network across 16 markets, giving the agency unrivalled regional scope.
Ahmad Itani, COO of Cicero & Bernay, commented: “Kalima has a similar ethos to that of C&B – focusing on adding value to clients via a customer-centric and results-focused approach. This shared philosophy makes us natural partners and we are pleased to be adding Kalima to our network of experts – adding valuable insights to C&B’s network from Algeria and Tunisia. We are also pleased to be continuing our expansion plans in line with C&B’s wider strategy to grow its presence across all countries in the MENA region.”
Founded in 2003, Kalima Is a subsidiary of the Impact group, one of the largest communication groups in the Maghreb, and offers a dynamic combination of public relations, press relations, editorial communication, financial communication, citizen communication, Sales promotion consulting and events. The agency counts world-renowned brands and organisations including many cars brands, Banks, Soft Drinks and NGOs among its clients, delivering creative and insightful campaigns in both Arabic and French.
C&B’s agreement with Kalima includes the provision of public relations services, on-ground support, and development of targeted communication and PR strategies that cater to the growing Algerian and Tunisian markets.
This latest affiliation with Kalima supports C&B’s wider strategy to secure a strong footprint in the PR industry by enhancing its presence in GCC countries, growing its client portfolio to include multinational corporations, and building a regional and global network of experts who exchange best practices, further professional development, and lend the agency important insights while it expands its regional influence.
C&B is part of The Publicity Network (Publinet), a marketing communication group that includes specialised entities for creative consultancy, digital and social media solutions, event management, branding consultancy, experiential marketing and video production.
About Cicero & Bernay:
Cicero & Bernay is an award-winning regional public relations consultancy that provides integrated communication services to some of the most prominent brands operating in the region. Headquartered in Dubai and part of the Publinet Group, C&B’s ethos is built upon letting the facts do the talking. We pride ourselves on creating measurable impact on our clients’ businesses through research and insights, innovative ideas and result-oriented campaigns that deliver long-term positive ROI. The foundation of all our work lies in our attention to DETAIL – Data, Explore, Target, Assemble, Interpret and Leverage. Committed to Becoming NOW, we have created a strong footprint of affiliates in major countries across the Middle East, coupled with a team of multilingual public relations professionals from the region.