Coca-Cola Launches Coca-Cola Life in the United Arab Emirates

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Coca-Cola Life™ now available across the UAE, the first lower-calorie Coca-Cola naturally sweetened with Stevia

coca-cola-life-infographicDubai, United Arab Emirates: Coca-Cola has announced the launch of Coca-Cola Life™ in the United Arab Emirates, the first low-calorie cola sweetened from a blend of stevia and sugar. Stevia, a zero-calorie sweetener from natural origins, comes from the best-tasting part of stevia Leaf, found in South America. At 27 kcal per 100ml, Coca-Cola Life offers a calorie reduction of approximately 38%. The Coca-Cola Life price is set at 2.5 AED both for the 330mL bottle and 250 mL can.

Tolga Cebe, Marketing Director at Coca-Cola Middle East said: “We are delighted to announce the launch of Coca-Cola Life in the UAE. Coca-Cola Life is a unique, great-tasting option for those looking for beverages with fewer calories. Coca-Cola Life is the latest example of the our company’s commitment to offer more choice through low, and no-calorie options, demonstrating our innovation in enriching our product portfolio to meet consumers’ evolving needs and preferences.”

Consumers will have the chance to discover the new beverage through sampling opportunities across the UAE including Carrefour Mall of the Emirates, Spinneys Motor City, Union COOP Muhaisanah and GEANT Yas Mall.  

About The Coca-Cola Company:

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 20 billion-dollar brands, 18 of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages.  More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.