Crystal Lagoons targets Jordan as tourism and real estate market flourish

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  • Tourist numbers up as Jordan welcomes over 3.8 million visitors in 2016
  • New government real estate tax breaks and an expected 4% increase in the country’s GDP by 2019 driving market demand in Jordan
  • Crystal Lagoons uses up to 100 times less chemical than traditional filtration systems.
  • Crystal Lagoons uses just 2% or the energy required by conventional water treatment systems for swimming pools and drinking water.
Carlos Salas – Director Regional para Medio Oriente

Crystal Lagoons, the multinational water innovation company and developer of the “world’s top amenity”, is in discussion with several prominent real estate developers in Jordan in a bid to increase the number of the crystal-clear lagoons in the country’s Aqaba and Dead Sea areas.

The cutting-edge technology is already making a huge impact in the Middle East and Africa, including the multi-million-dollar project located in the Al-Rama area of Jordan, just 30 minutes from Amman at the Lagoon Hotel and Resort, the 13 signed developments in Egypt, two in the UAE and talks taking place for further projects in Saudi Arabia, Qatar, Oman and Dubai to bring the limitless sized lagoons with low construction and maintenance costs to the region.

Crystal Lagoons is keen to capitalise on the burgeoning tourism market as individual overnight visitors in 2016 were around 3.86 million, registering a 2.6 per cent increase compared to 2015, while group overnight visitors were around 314,000, registering a 20 per cent increase over the same period, according to the ministry’s figures.

The country’s real estate market is also predicting a boost – according to the International Monetary Fund, Jordan’s economy will gather pace over the next few years, with GDP expected to reach 3.3% in 2017 and 4% by 2019. This, combined with government incentives for developers, is expected to have a positive impact on property sales.

Carlos Salas, Regional Director, Middle East, Crystal Lagoons, said: “The current oversupply in the residential market has put pressure on developers to be more competitive to sell their properties and this includes the amenities offered. Crystal Lagoons adds that wow factor with its ability to bring the idyllic lifestyle of the beach anywhere in the world.

“In our experience, developers are able to charge a premium on properties overlooking our projects and thus can attain a strong ROI.”

Crystal Lagoons is also looking to take advantage of increased tourist numbers to Jordan.

Visitor arrivals hit 6.4m in 2016, up 33.5% on the previous year, according to the Ministry of Tourism and Antiquities (MoTA). This increase was partly driven by growth in overnight stays, which reached 3.8m for solo travellers and 314,000 for groups – increases of 19.9% and 5.7%, respectively.

Salas said: “The Middle East and North Africa region, which represents the third highest global region with more turquoise lagoons in the world, and represents a great opportunity for Crystal Lagoons at a time when investment in property and tourism infrastructure continues to grow. Our portfolio of projects is helping raise awareness and interest for major hubs in the region and a potential presence in Jordan reflects the value that delivering a lagoon project can bring to emblematic leisure destinations across the MENA region.”

And Salas revealed a lagoon in Jordan would not exacerbate the country’s continuing water issues – according to the World Health Organisation, Jordan has one of the lowest levels of water resource availability, per capita, in the world. The cutting-edge technology uses up to 30 times less water than a golf course and half of the water required to irrigate a park of the same size. A manmade lagoon also uses 100 times less chemicals than a traditional filtration system and 98% less energy required by conventional water treatment systems.

He said: “Our technology provides a viable, sustainable solution, despite challenges such as water and energy supply. We can use any kind of water including brackish from underground aquifers, eliminating the need to consume valuable fresh water resources.

We can also create floating crystal clear lagoons which can be constructed without using land, located in natural or man-made lakes with low water quality. Thanks to these floating lagoons, an idyllic beach paradise can be created and water sports can be practiced in a safe way, giving new value to spaces that could not be used for recreational purposes, the dead sea is a prime example of this.”

Crystal Lagoons has also recently unveiled plans to introduce public access lagoons around the world. Miami will soon have the first privately owned crystal-clear lagoon open to the public through ticket sales. Crystal Lagoons will generate revenue through a percentage of tickets sold.

Crystal Lagoons currently boasts over 600 projects in different development and negotiation stages. in 60 countries worldwide. The company holds two Guinness World Records for the world’s largest manmade lagoon, the first in San Alfonso del Mar, Chile; and Sharm El Sheik, Egypt, which is the current world record holder at 12.2 hectares.

ABOUT CRYSTAL LAGOONS:

The international market has confirmed the value of this technological innovation, with explosive growth that in less than seven years has reached a sizable portfolio of 600 projects worldwide in the urban, tourist, public and industrial sectors, in various stages of development. Today the company is associated with major international real estate companies, with presence in five continents across 60 countries, including the United States, Saudi Arabia, United Arab Emirates, Egypt, Thailand, Indonesia, Singapore, Jordan, Mexico, Brazil, Colombia, Argentina, Peru, Paraguay, Uruguay, Chile, among others.

Patented in 190 countries, this technology is also revolutionising the international energy and water market via its industrial applications for sustainable cooling of thermal power and industrial plants, and low cost water desalination and purification.

Crystal Lagoons is the only company in the world able to offer this innovative technology that enables the economically viable development of giant crystal clear lagoons suitable for swimming and the practice of water sports. These immense bodies of water are an irreplaceable amenity for real estate and tourist projects worldwide, as they add differentiated value and have caused a revolution in the worldwide real estate industry.  

These giant crystalline lagoons only require water to compensate for evaporation, and have a water consumption level of approximately half that of a park the same size and up to 30 times lower than a golf course.

Conventional swimming pool technology requires high and permanent levels of residual chlorine or other disinfectants to be maintained in the water to provide permanent disinfection to the pool and avoid contamination of the water brought by external agents such as bathers. Crystal Lagoons’ solution is to apply disinfection pulses within the lagoon that do not require a high and permanent disinfection level, but only use controlled pulses of very small quantities of oxidants/micro-biocides applied according to specific algorithms on very specific patterns. The results of this efficient pulse-based disinfection system are that the overall amounts of additives consumed using Crystal Lagoons’ technology are up to 100 times less than the amount used for swimming pools. A typical lagoon has about 400 sensors/injectors for such purposes.

Also, apart from the difference regarding water treatment and disinfection requirements as discussed previously, it must be noted that conventional swimming pool technology requires the filtration of its entire volume of water between 1 to 6 times per day (generally 4 times per day depending on regulations), which is achieved by using a traditionally configured centralized filtration unit. Crystal Lagoons’ solution is to apply a combination of different ultrasonic waves to the water in the lagoon, which allows the contaminant particles to agglomerate into larger particles that are easily removed from the system, consuming only 2% of the energy compared to conventional swimming pool centralized filtration systems.