DISTREE Middle East 2018 consumer tech channel event scheduled for April 22-24 in UAE

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14th annual retail channel-focused trade event will give consumer technology brands and distributors access to senior retail executives and buyers from across the region

DISTREE Middle East 2018 will take place on April 22-24th in the UAE. The three-day channel event unites consumer technology brands and distributors with senior executives and buyers from the region’s leading retailers and e-tailers. Exhibitors pre-schedule one-on-one meetings with retailers and e-tailers attending the event, enabling them to target specific markets or channels for their product portfolio.

DISTREE Middle East gives consumer tech vendors, brand owners and distributors a cost-effective and efficient opportunity to promote their products on a regional basis with influential retail and e-tail channel partners. DISTREE Middle East is a premium hosted buyer event, giving exhibitors access to senior retail channel executives from across the region.

Thousands of pre-scheduled one-on-one meetings take place every year at DISTREE Middle East. From consumer technology start-ups through to multinational A-brands, the highly effective and efficient DISTREE event format provides a wide range of business benefits. A total of 240 senior retailer and e-tailer executives attended this year’s event, with even more expected to attend next year’s event.

The DISTREE Diamond Awards series will also form part of the programme, giving delegates the chance to recognise the brands that impress them most in specific product categories. The event will also include the prestigious ‘Middle East Retail Academy (MERA): 2018 Awards’, taking place for the eleventh year in a row in 2018.

The DISTREE Middle East exhibition area will include a full range of consumer technology products including brands operating in fast-growing categories such as appliances, audio, drones, wearables and smart home solutions. Core consumer technology products such as cameras, gaming kit, PCs, printing, smartphones, storage products, tablets, TVs and a wide range of related peripherals and accessories will also be highlighted to retailers at DISTREE Middle East 2018.

About DISTREE Events:

DISTREE Events specialises in the planning, organisation, staging and management of ICT & CE channel events. DISTREE Events is a Paris−based company owned by Infopro Digital. The team at DISTREE Events has successfully organised such events for more than a decade, gathering more than 10,000 senior executives from 160 countries during that time. DISTREE Events spans the entire EMEA region, Asia-Pacific and Latin America with employees based in Paris, Dubai, Moscow, London and Singapore.