Dubai Culture Welcomes Delegation of Tourism Sector Representatives to Etihad Museum

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Etihad Museum ATM Visit

Dubai, United Arab Emirates: Etihad Museum recently welcomed a delegation of tourism sector buyers and tour operators. The delegates were in Dubai for Arabian Travel Market (ATM), which ran from the 24th to 27th April, and were hosted as part of the Authority’s ongoing efforts to promote Dubai as a world-class tourist destination.

The delegates came from across the globe, including representatives from North America, Europe, Central Europe, Australia, New Zealand, the Far East, China, India and Pakistan, and enjoyed a full tour of the Etihad Museum’s extensive exhibitions and iconic spaces, including the historical Union House and Guest House buildings.

The Etihad Museum tells the story of the 1971 Union Agreement through the eyes of the Founding Fathers, giving visitors valuable human insights into this pivotal era of UAE history. The museum is one of the UAE’s most important cultural and national touristic landmarks; by celebrating the dedication, commitment and patriotism of the Founding Fathers, it invites individuals from all walks of life to follow their shining example in nation building.

Dubai Culture strives to share the UAE’s rich history with visitors, residents alike and official delegations to give them a memorable experience at the Etihad Museum, which also complements ATM by bringing the Etihad Museum to life for the delegates, raising awareness of the many touristic attractions the United Arab Emirates can offer to target and source markets around the world, and leaving them with a lasting and positive impression of Dubai.

About Dubai Culture & Arts Authority:

The Dubai Culture & Arts Authority (Dubai Culture) was launched on March 8, 2008 by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, in order to drive the growth of the city’s artistic and cultural landscape. The Authority has grown to play a major role in the realisation of the Dubai Plan 2021, to highlight Dubai as a thriving capital for creative industries and further embed the Emirate’s credentials as a city of happy, creative and empowered people.

As part of its mandate, Dubai Culture has several initiatives that are focused on strengthening both the historic and modern cultural fabric of Dubai, including Dubai Art Season – the city’s premier umbrella arts initiative which kicks off with Emirates Airline Festival of Literature and encompasses Art Week including Art Dubai, Design Days Dubai, and SIKKA Art Fair, Middle East Film & Comic Con, SIKKA Art Fair – an annual event aimed at promoting Emirati and local artists in the UAE and the wider GCC region, Dubai Festival for Youth Theatre – an annual festival that fosters the art of theatre in the UAE and that is celebrating its 10th anniversary in 2016, and Dubai Next – a dynamic platform that aims to showcase the Emirate’s cultural ethos and its vibrant creative scene on the global stage.

The Authority’s other key initiatives include Creatopia – the nation’s first government empowered virtual community that guides and nurtures the creative culture of the nation and provides a platform of information and opportunities that lead to exposure and personal growth.

Dubai Culture also plays a leading role in support of the UAE National Strategy for Reading 2026, in particular by undertaking a major refurbishment of all Dubai Public Libraries branches to transform them into state-of-art cultural and artistic hubs. Across all of its branches, Dubai Public Library also provides children and young adults with a range of educational and entertaining activities that encourage the use of its facilities. The ‘Our Summer is Filled with Culture & Arts Programme’ is a Dubai Public Library initiative which complements the UAE National Reading Strategy, with its activities open to all age groups, and which revolve around four key themes: happiness, reading, family and the future.

The Authority also manages more than 17 heritage sites across the Emirate, and is a key government stakeholder in the development of the Dubai Historical District. As the custodian Authority of Dubai’s museum sector, Dubai Culture will officially launch Etihad Museum in December 2016. The museum will provide a platform to encourage cultural exchange and to connect Emirati youth with their culture and history. As part of the Authority’s mandate to support Dubai’s vision of becoming the focal point of diverse cultural exchange (regionally & globally), all of its museums will provide a catalyst to preserve Emirati Heritage.