Dubai Holding Group appoints Matrix Public Relations for its top franchise brands

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The award-winning agency bags four sought after international fashion brands’ and will manage their social media marketing campaigns on all the key platforms.

Dubai, UAEDubai Holding Group, a retail organization representing major fashion franchises in the Middle East, has appointed Matrix Public Relations as its retained Social Media Agency responsible for their top franchise brands across the MENA region.

Matrix Public Relations, which recently scooped the award for Small Consultancy of the Year at this year’s Public Relations Consultants Association (PRCA) awards, won the key accounts which include Sfera, Women’secret, Flamant, and Gerard Darel fashion brands.

Matrix PR will handle the four brands’ social media accounts in the MENA region with a clear-cut mandate to elevate their popularity, strengthen their online reputation and awareness as well as enhance the brands’ online presence.

Matrix PR founder and CEO, Jack Pearce said that the agency’s seasoned and social media savvy team will help the four fashion brands expand their social footprint and broaden their target audiences in the region.

The boutique firm which brings talent and tools to navigate the evolving and rapidly changing social media landscape will be responsible for the creative content development, monitoring, analytics and reporting, and online crisis management among other key elements.

Jean Michel Bolly, the General Manager of Dubai Holding Group, added “We are excited to welcome Matrix PR on board. The agency demonstrated a clear understanding of our digital positioning. We strongly believe that Matrix PR’s creative insights will effectively communicate our brand values in a unique and impactful way.”

About Matrix:

Matrix Public Relations, founded in 1998, is an award-winning Dubai-based boutique PR consultancy with well-established regional and international partners. We specialize in corporate reputation management, both online and via traditional media channels.

As a reliable communications partner Matrix PR marries international PR expertise with perceptive local knowledge to plan and implement strategic communication initiatives that make a difference for all their clients.

Matrix PR is also the regional representative of MTI, the global crisis management network and The Marketing Orchestra, a global alliance of best of breed boutique PR agencies. With its unique communication solutions and strong media relations, Matrix PR helps its clients across all industries to be more successful.

Matrix PR is headed by Jack Pearce, co-founder and former chairman of the Middle East Public Relations Association (MEPRA) and one of the foremost experts in PR and Crisis Management in the region.  

Matrix PR is an active member of MEPRA and PRCA MENA.