Riyadh, Kingdom of Saudi Arabia: flynas, the Saudi national air carrier and leading low-cost airline in the middle east, sponsored the Kingdom’s first Marketing Forum titled “Marketing as an Engine and Catalyst for Creative Ideas”, which was held on Sunday and Monday 28-29 October 2018 at the Crowne Plaza Hotel Riyadh.
flynas stated that the sponsorship of this event came with the aim of supporting the Kingdom’s marketing sector, pointing out that it is striving to be present at various cultural, social and sports events as a leading national air carrier.
Mr. Mousa Bahri, the Vice President of Marketing and Corporate Communications of flynas, stressed the importance of this forum, which at its first session reviewed the most prominent challenges facing the marketing sector in Saudi Arabia and the role of marketing in the growth and development of vital sectors such as travel, tourism, aviation, entertainment, communications and information technology.
Mr. Bahri said, “flynas has been working for years to support meetings and forums that contribute to raising the community’s awareness and enriching the marketing and corporate communications industry”. He noted that the forum serves as a platform which will facilitate the evolution of theoretical and applied marketing content in the Kingdom, and exchange knowledge amongst academics and professionals involved in the field of marketing content development”.
It’s worth mentioning that the First Marketing Forum is an initiative by the Saudi Marketing Association, which was organized with the aim of contributing to the development of theoretical and applied marketing content. The Saudi Marketing Association aimed at making this annual event an incubator platform for academics and professionals involved in the field of marketing content development through publishing scientific research, practical applications, reviewing the marketing developments locally and globally and enriching the Arabic marketing content by using the Arabic language for all sessions, speakers, papers and scientific researches. The Forum included a number of activities; eight discussion sessions, five keynote speakers, seven workshops repeated over the two days and accompanying marketing activities.
Established in 2007, flynas is the national Saudi Carrier and the leading low-cost airline in the Middle East with a fleet of 30 Airbus A320 Aircraft, operating over 1,100 flights weekly to 17 domestic destinations and 53 international destinations. Since its launch, flynas has successfully carried more than 38 million passengers from its bases of Riyadh, Jeddah, Dammam and Abha.
flynas’ high value offerings, on-time performance and superior customer service earned flynas the award for Middle East’s Leading Low-Cost Airline from World Travel Awards 2015, 2016, 2017, and 2018, as well as the prestigious Skytrax Award for Middle East’s Best Low-Cost Airline in 2017 and 2018.