HAYS MEETS WITH PROFESSIONAL ACCOUNTANTS OF THE FUTURE TO DISCUSS THE IMPORTANCE OF PERSONAL BRAND IN THE HIRING MARKET

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hays-logoUAE: With the youth population representing over 25% of the population in the Middle East, ACCA (the Association of Chartered Certified Accountants) brought together over 100 aspiring young finance professionals at an event in Dubai to discuss how the future landscape of employability is set to change and how they can equip themselves to lead the future of finance within the region.

The Employability conference took place on 5 November in Dubai, enabling professional level students and affiliates to meet and network with representatives from employers and organisations including:

Abu Dhabi Finance; Aafaq Islamic Finance; British Council; Bayt.com; EY UAE; Hays; Internsme.com; KAPLAN; Horwath Mak; Marka; PepsiCo and PwC Academy.

During the event, Bethan Robbins, Commercial Director of Hays Recruiting experts presented on Developing a personal brand – improving your employability’, which outlined the importance of personal perceptions in the hiring market.

“We live in an increasingly digital world which enables prospective employers, colleagues and business contacts to network on a number of different levels. It is absolutely critical that, as individuals, we portray a consistent message across every single different touchpoint from social media, to face-to-face meetings, cover letters and email signatures.

The message must be one that enables individuals to stand out from the crowd yet which reflects their underlying values and mission. Be truthful about who you are and the direction in which you see your career progressing to. Establishing a personal brand is not a conclusive activity, it is about continuous learning and development, building networks, realising aspirations and aligning communication messages accordingly.”

Attendees at the event also heard from Interns ME and APCO Worldwide on standing out as an accounting professional on social media and CV writing. After which they gained further insight from an esteemed panel which included various ACCA members, representing from EY, PwC, Atlantis, Abu Dhabi Finance and PepsiCo.

About Hays:

Hays plc (the “Group”) is a leading global professional recruiting group. The Group is the expert at recruiting qualified, professional and skilled people worldwide, being the market leader in the UK and Asia Pacific and one of the market leaders in Continental Europe and Latin America. The Group operates across the private and public sectors, dealing in permanent positions, contract roles and temporary assignments. As at 30 June 2016 the Group employed 9,214 staff operating from 252 offices in 33 countries across 20 specialisms. For the year ended 30 June 2016:

– the Group reported net fees of £810.3 million and operating profit (pre-exceptional items) of £181 million;

– the Group placed around 67,000 candidates into permanent jobs and around 220,000 people into temporary assignments;

– 22% of Group net fees were generated in Asia Pacific, 45% in Continental Europe & RoW (CERoW) and 33% in the United Kingdom & Ireland;

– the temporary placement business represented 58% of net fees and the permanent placement business represented 42% of net fees;

– Hays operates in the following countries: Australia, Austria, Belgium, Brazil, Canada, Colombia, Chile, China, the Czech Republic, Denmark, France, Germany, Hong Kong, Hungary, India, Ireland, Italy, Japan, Luxembourg, Malaysia, Mexico, the Netherlands, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, UAE, the UK and the USA

About ACCA:

ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. It offers business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management.

ACCA supports its 188,000 members and 480,000 students in 178 countries, helping them to develop successful careers in accounting and business, with the skills required by employers. ACCA works through a network of 100 offices and centres and more than 7,110 Approved Employers worldwide, who provide high standards of employee learning and development. Through its public interest remit, ACCA promotes appropriate regulation of accounting and conducts relevant research to ensure accountancy continues to grow in reputation and influence.

Founded in 1904, ACCA has consistently held unique core values: opportunity, diversity, innovation, integrity and accountability. It believes that accountants bring value to economies in all stages of development and seek to develop capacity in the profession and encourage the adoption of global standards. ACCA’s core values are aligned to the needs of employers in all sectors and it ensures that through its range of qualifications, it prepares accountants for business. ACCA seeks to open up the profession to people of all backgrounds and remove artificial barriers, innovating its qualifications and delivery to meet the diverse needs of trainee professionals and their employers.