INFINITI of Arabian Automobiles Title Sponsor of the Iconic Asateer Tent at Atlantis The Palm for 7th Consecutive Year

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INFINITI Asateer

Dubai, United Arab Emirates: Arabian Automobiles Company, the flagship company of AW Rostamani Group and the exclusive dealer for INFINITI in Dubai, Sharjah and the Northern Emirates, has welcomed in the holy month with the launch of the Asateer tent at Atlantis The Palm – Dubai’s favourite Ramadan destination – as a title sponsor for the event.

Year on year, the highly-anticipated launch of the Asateer tent is attended by INFINITI VIP customers and celebrities from the worlds of Arab film, media and music in the run-up to the holy month of Ramadan. In its seventh consecutive year as title sponsor for the luxurious tent, Arabian Automobiles will be displaying INFINITI’s all-new premium Q60 coupe throughout the month and also offering a unique virtual reality experience that allows visitors to enjoy a test drive of the car via a specialised headset.

Salah Yamout, Director of Sales and Marketing at Arabian Automobiles Company, commented: “Our long-standing partnership with Atlantis The Palm is an important initiative for Arabian Automobiles Company, as it gives us an opportunity to extend our hospitality to guests during the holy month. This year, we are pleased to be bringing INFINITI’s Q60 coupe to life by offering our customers a virtual reality experience in a fittingly luxurious setting.”

At the Asateer Tent, Arabian Automobiles is giving its valuable customers many opportunities to explore the Q60’s state-of-the-art features at first hand and enjoy virtual test drives. Customers are encouraged to visit to enjoy both the ultimate Ramadan experience and a glimpse of the latest automotive sensation to grace UAE roads.

About Arabian Automobiles Company:

Arabian Automobiles Company (AAC) is the flagship company of AW Rostamani Group. With over 45 years in business, AAC is one of the leading automotive dealers in the GCC and exclusive distributor for Nissan, INFINITI and Renault vehicles in Dubai and Northern Emirates.

AAC is currently holder of Nissan Motor Company’s Global Aftersales Grand Prize award and is the only Nissan distributor worldwide to have won the award six years running.  In 2012, Arabian Automobiles was awarded the ‘Champion Distributor’ status by Nissan Motor Company for the third consecutive year and ‘Champion Importer’ for Renault in 2012. Arabian Automobiles was also awarded ‘Dealer of the year’ for Renault two consecutive years in 2011 and 2012. In 2013, Arabian Automobiles became the first private United Arab Emirates Company to enter the prestigious Palladium Balanced ScoreCard Hall of Fame for strategy excellence.

Across its Dubai and Northern Emirates network, Arabian Automobiles operates:

  • 13 new vehicle sales showrooms of Nissan and 3 new vehicle sales showroom of Renault
  • 6 certified pre-owned car facilities
  • 24Hrs Service Center at Ras Al Khor, Dubai
  • Central Logistics Centre at Dubai Industrial City
  • 16 service centres
  • 14 spare parts outlets
  • Arabian Automobiles is both ISO 9001 & ISO 14001 certified.