Premium Brand ranked #1 amongst Regional Automotive Brands
INFINITI one of the fastest growing premium automotive brands in the Middle East has been awarded #5 ranking in the regional Effie Effectiveness Index. The premium brand was also ranked in the #1 position amongst automotive brands in the region.
The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analysing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.
Brands are evaluated based on two-fold criteria; the number of awards won and the number of shortlists. Scores are tallied based on a points system; Platinum 12, Gold 8, Silver 6, Bronze 4 and Shortlist 2.
‘From Darkness to Light’, INFINITI’s Saudi Arabian campaign received a Gold in the New Product & Services category. The award makes it INFINITI’s first Gold at the Effie’s ever and also included nine other shortlists for the premium automotive marque – making it the most awarded and effective automotive brand in the MENA region.
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales operations in over 50 countries. The Infiniti brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. Infiniti plans to also expand manufacturing into Mexico by 2017.
Infiniti design studios are located in Atsugi-Shi, near Yokohama, London, San Diego and Beijing.
Infiniti is in the middle of a major product offensive. The brand has been widely acclaimed for its iconic design and innovative driver-assistance technologies.
From the 2016 season, Infiniti is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.