“It started as a simple thought – what if we found a car, down at the Southern tip of Japan, buried deep in the bush, hidden from all eyes for 70 years? What if in this car we found the seed of passion planted during our first Japanese Grand Prix and the power and artistry of INFINITI today? What would this discovery look like?
Alfonso Albaisa, Senior Vice President, Global Design
At the 2017 Pebble Beach Concours d’Elegance INFINITI will unveil a heritage inspired prototype vehicle that captures the ingenuity and adventure of early motor sports with the brand’s contemporary ‘Powerful Elegance’ design language. The new prototype not only celebrates INFINITI’s passion for design, but also the great roots of company’s pioneer spirit and innovation-mindset.
This prototype has been developed through a journey back to the roots of our company and back forward again with the fusion of advanced EV technology and the hands and hearts of hundreds of craftsman.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing. INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies. From the 2016 season, INFINITI is a technical partner of the Renault Sport Formula One team, contributing its expertise in hybrid performance.