MAJOR SURGE IN SMARTPHONE USAGE EXPECTED DURING RAMADAN IN KSA

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Facebook MENA research shows that during the Islamic holy month of Ramadan there is a major surge in usage of smart phones. Over 70% of people in the Middle East own a smartphone. During this season, people rely heavily on their smartphone for entertainment, online shopping, as well as Ramadan related apps. 59% of Internet users in the Middle East watch videos online each month. They’re going online and using their mobile devices more than ever and more and more Muslims are turning to digital apps and gadgets to guide prayers and share in the fast.

Amidst great demand for smartphones during this month, Huawei’s honor 8 lite has got you covered. Given the immense increase in smartphone usage- with the Honor 8 Lite, you do not need to worry about constantly charging your phone. It comes with an inbuilt battery with a capacity of 3000mAh* (typical value) and an energy density of 650WHL for an extended battery life providing you unlimited entertainment.

With family gatherings, office iftars and suhoors with old friends, there is an inherently social aspect to the holy month. Ramadan is one of the most active times of the year for social media in the Middle East – on all social media channels – as Muslims reach out to friends and family, prepare for the holy month, and celebrate in the run up to Eid .In addition, taking photos of your Ramadan meals and gatherings will be an enjoyable task with great results given the device’s different picture modes including the “good food” mode. At the device’s 8MP front camera with 77-degree wide-angle lens, the Honor 8 Lite enables you to take flawless pictures on the go. The 12MP rear camera with1.25μm pixels and Phase Detection Auto Focus (PDAF) brings you a quicker (focus speeds of just 0.3 seconds*), precise and enjoyable all round shooting experience.

About Honor:

Huawei honor, the world’s number one smartphone e-brand from Huawei, has recorded solid growth over 2016 and has established itself as a truly global player in the smartphone industry in just 3 years. Underpinned by an unwavering commitment to innovation and quality, Honor’s footprint has increased considerably in the space of just three years to span 74 different countries and regions to this day, with sales revenues topping US$6 billion and 40 million units shipped globally in 2015. In 2016, it witnessed record sales across its range of technology-packed devices, solidifying Honor’s position as a leading global smartphone brand.

Huawei honor believes in digital, and aims to allow more people to enjoy the wonderful connected digital world. It is able to connect directly to its consumers, spending more of its resources focusing on users’ needs and developing superior products and services. The underlying philosophy of the brand highlights the courage, the passion and vibrancy of our audiences. The courage to aspire to be yourself, the passion to pursue the aspirations and the vibrancy exhibited in the raring to go attitude. It is a brand “For the Brave”.