Nikki Beach Resort & Spa Dubai Reveals the Future of the multifaceted brand

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General Manager Alexander Schneider sits down for an exclusive on the soon-to-open contemporary style beachfront resort

Dubai, United Arab Emirates: The world-famed Nikki Beach brand designed to provide guests with a unique experience that combines music, dining, entertainment, fashion, film and art into one reveals their new addition opening on December 20th 2016 on Pearl Jumeira island in Dubai. A unique project launched in partnership with Dubai – based holding company Meraas introduces the world to a unique beachfront lifestyle and hospitality concept.

General Manager Alexander Schneider says, “We are the first Nikki Beach resort with a beach club on its premises launched in the region, offering guests the option of choosing between a vibrant beach club atmosphere with amazing parties, music and dining options as well as relaxing in the tranquillity of a beachfront or a more private garden villa with special features to suit preferences of our GCC guests and families.”

Mr. Schneider observed a common pattern within the hospitality market where hotels follow a ‘one size fits all’ trend. Nikki Beach Resort and Spa Dubai’s vision is to understand each guest and provide the exact experience that he / she seeks and believes that this approach is the “future of hospitality”.

“Nikki Beach Resort & Spa Dubai promises a distinct approach to hospitality, great entertainment alongside and intuitive service that have not been seen in the UAE before. Our vision has been received well by the UAE and the GCC market since we have already reached very high occupancy levels for the New Year and the first week of January. I am excited to see what 2017 has in store for the resort,” added Mr. Schneider.

The 132 – keys resort comprising 117 rooms and suites, 15 villas and 63 residences features an exclusive lounge Nikki Prive where guests can enjoy live entertainment, appetizing food and beverage offers and stylish events, an all-day urban bistro Café Nikki, Floridian-Caribbean themed restaurant Key West that displays traces of Latin influence and the world-famed Nikki Beach Dubai Restaurant and Beach Club that pampers guests with plush sun beds and exceptional entertainment complemented by stunning waterfront views of the Arabian Gulf. The 52,000-square-meter property features four pools and private cabanas with plunge pools, in addition to the 450-meter-long beach accessible to resort guests as well as day visitors. Leisure and relaxation facilities include the tranquil Nikki Spa and Tone Gym.

Mr. Schneider adds, “The new resort focuses on two main messages – our cutting edge-architecture and design with the brand’s signature modern, all white décor, tribal influences and stylish ambiance, and the second our hospitality services and guest interaction, be it a relaxing Spa treatment or a high-powered entertainment ambiance at Nikki Beach Dubai”.

“People are constantly on the lookout for spectacular experiences and UAE being the centre for festivals and events with Dubai and Abu Dhabi driving the best cultural, culinary, shopping and party events, we at Nikki Beach Resort & Spa Dubai live and breathe the vision of the leaders of the UAE. We are delighted to incorporate this vision into our resort concept especially since our manifesto is to Celebrate Life,blending well with the local values and culture of the UAE,” stated Mr. Schneider.

One of the most important aspects that drives Dubai’s success as a touristic destination is the safety of the UAE. “Tourists opt for the UAE as they are ensured not only safety in a classic way, but also high-quality of food, water, amenities and hospitality services which are the pillars for decision – making for young families”.

Nikki Beach Dubai is currently preparing to host the biggest New Year party of Dubai, an elegant night themed event and live musicians and world-class entertainment.

About Meraas:

Meraas is a Dubai-based holding company with operations and assets in the UAE and overseas. The company has established itself as a key innovator in UAE and follows a clear mandate to strengthen Dubai’s global position. Meraas has also forged collaborative relationships with key partners who will add value to its offering. The company has launched several projects in the tourism, hospitality, F&B, retail, leisure and entertainment, healthcare and education sectors.

Each Meraas destination has artistically added to Dubai’s cityscape, delivering themed, comprehensive live-work-play spaces that are as intrinsically classic as they are futuristic. Strategic location, bespoke architectural design and eclectic choice of partners are the hallmarks of each development, ensuring their high uptake and popularity among residents and tourists alike.

About Nikki Beach Worldwide:

In 1998, entrepreneur Jack Penrod introduced the world to Nikki Beach, the first and original luxury beach club concept that combines the elements of music, dining, entertainment, fashion, film and art into one. Today, the Nikki Beach concept has transcended its international venues and grown into a global, multifaceted luxury lifestyle and hospitality brand comprised of a Beach Club Division; a Hotels & Resorts Division; a Lifestyle Divisiona Special Events Division and Nikki Cares, a 501c3 Non-Profit Charity Division.

Nikki Beach can now be experienced in: Miami Beach, Florida, USA; Saint Tropez, France; Saint Barth, French West Indies; Marbella, Spain; Marrakech, Morocco; Koh Samui, Thailand; Mallorca, Spain; Ibiza, Spain; Porto Heli, Greece; Bali, Indonesia; Monte Carlo, Monaco; Dubai, UAE; Bodrum, Turkey and Versilia, Italy. Nikki Beach has a pop-up location during the Cannes International Film Festival. The Hotels & Resorts division has properties in Koh Samui, Thailand, Porto Heli, Greece and Bodrum, Turkey.  In 2016, Nikki Beach will be opening a resort in Dubai, UAE.