UAE: The newly re-branded award winning Dubai based consultancy and design agency ODG (previously Open D Group, Retail Access and Sparkle), has been appointed by Oman Sales and Services (OSS) (A joint venture between Oman Air and Aer Rianta International Middle East) to design and project manage the entire duty free at the New Muscat International Airport.
OSS successfully won the 10 year duty free management contract amongst seven other international duty free operators.
The new Muscat International Airport, which is still under construction, is expected to have a capacity of handling over 12 million passengers each year within the first phase of construction. This figure is set to reach 48 million passengers once completion of the four-phased construction mega-project is complete as recently confirmed by Oman’s Minister of Transport and Communications.
The first phase is set to span 580,000 sq metres with 7,000 sqm of retail space comprising of perfume & cosmetics, liquor & tobacco, confectionary, fashion & accessories departments as well as a market and several exclusive speciality stores.
“ODG supported OSS during the RFP bid phase of the Muscat Duty Free tender by developing outstanding design. The world class duty free store concepts developed were instrumental in our winning bid. Since the contract award, ODG has worked diligently and professionally with our project team to turn those concepts in to reality” said Philip Eckles Global Implementation Director, ARI.
The design concept takes its inspiration from the unique Omani landscape and culture. Passengers will also enjoy several interactive features and experiences that will enhance their journey in Muscat International Airport.
Winning the bid with OSS was a great success for ODG and we thank them for trusting us in the development of the project. With the launch of our new INTELLIGENCE and DIGITAL divisions, we look forward to continue delivering ‘inspired designs that work’ to travellers around the world” said Hugo Vanderschaegh General Manager, ODG.
ODG is a global retail consultancy agency headquartered in Dubai, United Arab Emirates, with offices in Hong Kong and Singapore and more than 60 associates.
A multicultural and decentralized group, ODG delivers work in more than 25 countries through its network. ODG offers a broad range of services for the retail industry and provides consultancy across the entire shopper journey including: digital solutions, in-store media, retail master planning, store branding, architectural concepts, category management, merchandising and activations.
ODG works with brands, retailers, malls, real estate developers with a strong focus on travel retail, duty free channel, high footfall commercial areas, F&B outlets and operators.