Panasonic Launches LED Lighting in Saudi Market & Showcases Wide Range of Wiring Devices and Electrical Solutions at Big 5 Saudi

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Jeddah, Kingdom of Saudi Arabia: Panasonic Homes & Living, in collaboration with its KSA channel partner Al Manara Electric Trading, is showcasing its latest innovations for the Electrical Construction Material space at The Big 5 Saudi happening until today at the Jeddah Centre for Forums & Events.

The event is being held at a crucial time when the Saudi Arabia construction market is showing signs of renewed optimism after a slowdown due to low oil prices and fiscal spending cuts.  According to the latest BNC Project Intelligence report, Saudi Arabia has over 4,700 active construction projects with a combined estimated value of US$ 852.3 billion. The urban construction sector has over 3,300 projects representing approximately 70% of all construction activities in the Kingdom, driven by the steady rise in the Saudi population along with growing urbanization trends.

Panasonic Homes & Living offers a wide range of products for the construction segment like wiring devices, lighting solutions, low voltage control devices, Solar panels etc. Key highlight of this showcase is the introduction of the brand’s Superior LED products for Saudi market and latest switches that come with super slim design, advanced switching technology and highly reliable safety features. Panasonic products come with luxurious appearance, an expanding range of options and wide choice of colour combinations to cater different customer needs, helping to create a style statement. Also on display is an entire spectrum of innovative technologies from Panasonic that include Video intercom systems, Low voltage control systems, Special functions to cater to different customer and industry segments.

Panasonic has been strongly catering to the discerning needs of diverse customers in the Middle East Construction Sector. With its innovative products, the company provides smart solutions with unmatched quality to protect homes from various electrical hazards and improve daily living. The brand actions to deliver high quality options and these products are a reflection of the company’s commitment to offer best lighting solutions and wiring devices.

Mr. Atsushi Karasawa, Sales Director, Panasonic Eco Solutions Middle East & Africa – a Division of PMMAF, said, “The Saudi Vision 2030, with a plan to diversify the country’s economy, is driving the increasing demand for higher quality infrastructures, thus the need to invest heavily in sustainable and eco-friendly technologies. Panasonic, with our continuous technical development process, is committed to meet this growing demand.  We always aim to provide our customers with innovative, energy-saving and environment-friendly solutions, and the Big 5 Saudi is the perfect platform for us to highlight the company’s offerings.”

Mr. Shahid M Bhatti, General Manager, Al Manara Electric Trading, said, “Al Manara Electric Co. has been in the business for over 30 years, establishing itself as one of the leading electric trading companies in the Saudi Arabia.  We offer a complete range of Panasonic’s electrical solutions and will continue to partner in all of the company’s initiatives to bring eco-friendly, energy efficient products

to the kingdom.”

Panasonic is at Stand 2G60 of The Big 5 Saudi at the Jeddah Centre for Forums & Events.

About Panasonic:

Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 7.553 trillion yen for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.

About Panasonic Marketing Middle East and Africa FZE (PMMAF):

Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region.