- Mountain Dew branded ride unveiled at IMG Worlds of Adventure.
- PepsiCo announced as preferred beverages partner for the world’s largest indoor theme park in Dubai.
UAE, Dubai: PepsiCo has unveiled the official grand entrance marquee of the Mountain Dew-sponsored “Predator” ride, at the newly opened IMG Worlds of Adventure. The global food and beverage company has also announced that it will be the preferred supplier for beverages within the theme park.
The Predator extreme thrill roller coaster sponsored by Mountain Dew is located in the park’s Lost Valley – Dinosaur Adventure zone, where the prehistoric lost world of dinosaurs comes roaring back to life with a bang. This unique ride brings the exhilarating taste of Mountain Dew to life by offering thrill-seekers the sharpest drop track in the region, with a heart-stopping ‘beyond-vertical’ plummet to Earth. Thrill-seekers will fly, plunge and loop their way through this exciting journey through the prehistoric jungle.
Guests at IMG Worlds of Adventure will be able to recharge throughout their adventure at one of 28 food and beverage outlets located throughout the park, all serving a wide variety of PepsiCo products including Pepsi-Cola, 7Up, Miranda, Mountain Dew and Aquafina water. The destination offers over 13 different international cuisines and is home to fine dining, fast casual and food cart options to suit all tastes.
Omar Farid, President, Middle East & North Africa from PepsiCo said: “We are very excited to be the preferred partner for IMG Worlds of Adventure, set to become the must-visit destination in Dubai for families. PepsiCo has some of the world’s top quality and loved beverage brands that are perfect for refueling during an exciting day of adventure and exploration. Mountain Dew is a global brand that embodies energy, vitality and dynamism, all qualities experienced during the thrilling Predator ride powered by Mountain Dew, which is set to become one of the top attractions at the destination.”
Commenting on the partnership, Lennard Otto, CEO, IMG Worlds of Adventure added: “Ensuring that our guests have the highest quality food and beverage options within the park has been a major priority for us. We have worked hard to ensure that we offer the best selection of brands and menus as possible within our F&B outlets to fully refresh and satisfy our guests. Our partnership with PepsiCo ensures that visitors to IMG Worlds of Adventure have their choice of some of the most iconic, quality beverages on the market. We are proud to serve a range of beverages that embody the same principles of quality, energy and dynamism that we ourselves uphold.”
IMG Worlds of Adventure, which opened on 31 August 2016, is the world’s largest indoor theme park. Spanning 1.5 million square feet, IMG Worlds of Adventure promises guests a remarkable, immersive theme park experience, bringing together the best international and local interactive entertainment and globally recognized characters and superheroes. There will be four unique worlds all under one roof, Cartoon Network and Marvel as well as the IMG Group original concept the Lost Valley-Dinosaur Adventure joined together by IMG Boulevard.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.
About IMG Worlds of Adventure:
IMG Worlds of Adventure is now open. Tickets are currently available for online purchase on the website IMGworlds.com with adult ticket prices set at AED 300 and children at AED 250 for an all-day adventure offering access to over 20 signature rides and attractions, including live shows and a 5D cinema experience. The 12-screen Novo Cinema will open soon. IMG Worlds of Adventure promises guests an immersive indoor theme park experience, bringing together the best international and local interactive entertainment and globally recognized characters and Super Heroes. At the park there are four unique worlds all under one roof, Cartoon Network and Marvel as well as the Ilyas & Mustafa Galadari Group’s original concept the Lost Valley-Dinosaur Adventure joined together by IMG Boulevard. The park is fully indoors and comprises four zones including 25 original retail concept stores, 28 immersive F&B outlets, over 1,600 employees and 4,500 parking spaces. IMG Worlds of Adventure is the first of the IMG Group’s planned developments in the leisure and entertainment industry with future expansion projected both locally and internationally.