Prescott Real Estate breaks ground for major mid-market residential complex

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Located at the Meydan, the project is set to kick off in October 2017 and is expected to be complete by Q4 2019

Prime Views

Dubai, UAE: Prescott Real Estate Development, a front-runner in the regional residential and property business, announced today a major residential and commercial project in Dubai’s prime address, The Meydan, a move that further cements its foray into the real estate sector in the region.

Widely known and recognized for their prime properties in prime locations, the new residential project continues to deliver the prime location and property advantage.

Dubbed Prime Views, the premium residential complex, which is estimated to cost over AED 165 million, will include 133 one-bedroom units and 18 two-bedroom units spread over four levels and covering over 225,000 sq/ft. The residential project is built to the highest quality standards, bringing luxury living to the residents of Dubai.

According to Prescott Real Estate Development spokesperson, the self-financed Prime Views residential project is a contemporary residential development that has been designed to offer an urban lifestyle with a unique horse racing backdrop on one side and an impressive Dubai Downtown skyline on the other.

Its unique placement in Meydan Avenue, home to the Dubai World Cup and the world’s richest horse race, makes Prime Views a distinctive home address in the heart of new Dubai. The property is situated next to the world-renowned Meydan Racecourse and The Meydan Hotel, a multi-faceted development that offers visitors and residents a sophisticated lifestyle.

“Our vision has always been to provide reasonably priced and premium luxury living spaces in prominent neighborhoods that embrace the good life in Dubai. Prime Views brings luxury living without compromising on quality, location, and amenities.” said Muhammad Shafi, Chief Executive Officer, Prescott real estate development.

Prescott’s mega housing project comes in the wake of a government-led affordable housing programme, which is geared towards drawing residents back to Dubai by reversing an earlier trend that saw most residents seek cheaper and less glamorous options in the Northern Emirates.

And with Dubai’s affordable housing schemes continuing to gain momentum, Prime Views is now poised to set a standard in terms of value addition by incorporating prime privileges that cater to the tenants’ lifestyle.

Dubai’s bullish economy has also seen renewed confidence within the real estate market with developers currently working to deliver over 35,000 units this year, bringing the total number of residential units on the market to over 500,000.

The Prime Views apartments, which are at the heart of Meydan Avenue, will include temperature-controlled pools, a fully equipped health club that sports the latest equipment, and will be surrounded by a vibrant community of outdoor dining, cafes, bistros, and luxury retail.

With over ten years’ experience in the property market, Prescott has successfully initiated and successfully completed numerous real estate projects in Dubai’s multi-functional zones, some of which include, First Gold and Silver Certified Leed residential buildings in Dubai.