Kärcher survey reveals 83% of males prefer to use technical appliances by themselves
Dubai: Kärcher, the world leader in innovative cleaning technology solutions conducted a survey recently on male usage preference for technical appliances and attitudes towards these items. The survey revealed that 75% of respondents reported pressure washers as the cleaning appliance of choice, ranking third on a top 10 list of technical appliances used by men.
The sheer power of pressure washers is one reason for its popularity amongst the respondents. Operating at pressures especially at 160 bar or more, according to 44% of respondents was deemed enjoyable. However, the versatility of pressure washers too probably play a role in its preference amongst the respondents who also indicated it was ‘fun’ to use the appliance.
The next most popular cleaning appliance, coming in 7th on the top ten list, with 55% of respondents indicating usage, are vacuum cleaners. But the least used or preferred technical device, coming last on the list, are steam irons with just 33% indicating usage, while washing machines came in 9th place with 44% indicating they prefer to use the machine themselves: Laundry, appears to be the universally detested chore!
The appearance of four cleaning appliances on the top ten list of technical appliances used by men serves to bust the myth that men do not clean as much as women. What appears to be more accurate is that men prefer to clean if the appliance is deemed fun, enjoyable, and powerful. The number one preferred technical appliance used by men is the electrical drill, with over 80% respondents indicating their preference for using the device by themselves without handing it to others: the most frequent reason for this attitude towards the electric drill is that 40% of the respondents felt that “results are better when only one person drills’’
In general, the survey reported that 83% of men indicated they would rather use technical appliances themselves than handing it over to others. When the data was cross-examined with the age of the respondents, it was revealed that 94% of respondents between the ages of 18-29 would not give up control or hand over their technical appliances to others, while 77% of older respondents indicated they would more likely let others take over the appliance.
The top ten technical appliances used by men are as follows:
| Technical Appliance | Preferred Usage of Men |
| Electrical Drill | 82% |
| Pressure Washer | 75% |
| Remote Control | 74% |
| BBQ | 72% |
| Lawnmower | 66% |
| Thermostat | 63% |
| Vacuum Cleaners | 55% |
| Hob/Oven | 50% |
| Washing Machine | 44% |
| Steam Iron | 33% |
The survey was conducted by Forsa—a market and opinion research firm based in Germany—on behalf of Kärcher.
Alfred Kärcher GmbH & Co. KG:
Founded in 1935, the family-owned business is based in Winnenden, Germany and is the world’s leading supplier of cleaning technology to the private, commercial and industrial sectors. The Middle East subsidiary opened its doors in 1998 and is located in Dubai. The Kärcher product range includes high-pressure cleaners, vacuum cleaners, steam cleaners, window vacs, vacuum sweepers, scrubber driers, vehicle washing bays, drinking water and wastewater treatment systems, dry ice blasters, cleaning agents, garden and household pumps, watering systems and drinking water dispensers.
