RAK developer reveals new corporate branding

31

Ras Al Khaimah’s largest real estate development and investment company, will now operate all leisure, hospitality and real estate entities under one, easily identifiable logo; the tagline ‘Ras Al Khaimah reimagined’ to represent new organisation

Al Hamra Village Sea View

Leading UAE developer, Al Hamra, Ras Al Khaimah’s largest real estate developer and investment company, has announced plans to bring all subsidiaries under one umbrella to further enhance the group’s premier lifestyle real estate developments and luxury hospitality and leisure offering.

Entities including the Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, the multi-award-winning Al Hamra Village and Al Hamra Real Estate Development will all come under the new brand name. The company is also the developer of the Waldorf Astoria Ras Al Khaimah, the Ritz Carlton Ras Al Khaimah, Al Hamra Beach as well as the Hilton Al Hamra Golf and Beach Resort, all forming part of the prestigious Al Hamra leisure and hospitality offering.

Benoy Kurien, General Manager of Al Hamra, said: “We are more focused than ever before to achieve the company’s growth plans by strengthening our brand credentials. We have garnered a reputation for always delivering quality products while providing first-class service to our customers, something our rebranding will further enhance.

“This is about simplifying our business to deliver clarity and the best experience for our customers as one single unified brand. Our goal is to ensure consumers have instant recall when they see our new logos and associate this with the premier lifestyle we offer.”

The new logo takes inspiration from the highest peak in the UAE, Jebel Jais, and denotes the great outdoors and natural beauty RAK has become famed for.

The tagline, ‘Ras Al Khaimah reimagined’ is drawing on Al Hamra’s 15-year history in the emirate and the changes the company has made to the landscape. Major, luxurious state-of-the-art developments such as Manar Mall, the Waldorf Astoria and the Ritz Carlton have considerably contributed to the draw of RAK while retaining and nurturing the heritage, authenticity and natural beauty of the emirate.

“Our new branding is laying the foundation to replicate the successes we’ve achieved since inception in 2003. As we move forward we will do so as one solid unit while recognising the individual features of each business component that make Al Hamra Village a must-visit destination and underscores our central role in the development of Ras Al Khaimah,” added Kurien.

The logo will feature on all future online advertising and public relations activity as well as all marketing and promotional activity.

“The new brand is designed to speak to those in Ras Al Khaimah and to our key external audiences in the UAE and internationally as we showcase the emirate and clearly identify Al Hamra as an integral part of RAK’s growth strategy across business and tourism both now and in the future,” commented Kurien.

Al Hamra:

Al Hamra is a Ras Al Khaimah based real estate development and investment company. The group is focused on providing premier lifestyle real estate developments, while investing in the luxury hospitality and leisure segments. In line with the Emirate’s growth, Al Hamra has been instrumental in shaping the real estate landscape in the Emirate since its formation in 2003.

The company is committed to reimagining life, luxury, and hospitality through the friendly and safe environment Al Hamra Village has developed while also capitalising on the close proximity to Dubai, just 40 mins away, the financial benefits, the airport and the free-trade zones.

Entities under the Al Hamra brand name include; Al Hamra Golf Club, Al Hamra Marina & Yacht Club, Al Hamra Mall, Manar Mall, the multi-award-winning Al Hamra Village and Al Hamra Real Estate Development. Al Hamra is also the developer of Waldorf Astoria Ras Al Khaimah, the Hilton Al Hamra Golf and Beach Resort and The Ritz Carlton Ras Al Khaimah, Al Hamra Beach.