UAE consumers to be the first in the world to pre-book the stunning FullView display smartphone with innovative Natural Beauty algorithms and stylish new colors, at an unbeatable price
Dubai, United Arab Emirates: Huawei is launching its most-awaited new HUAWEI nova 3e in the UAE to thrill users with a photography and display experience like never before. The HUAWEI nova 3e is packed with smart photography features such as natural beauty algorithms that are designed to accentuate each person’s natural beauty. The HUAWEI nova 3e’s FullView Display 2.0 brings more colour and detail for a vibrant viewing experience. Additionally, the HUAWEI nova 3e’s advanced features come at an unmatchable price.
The HUAWEI nova 3e will be available in Klein Blue and Midnight Black at a price of AED 1,199. Pre-booking is now available at the HUAWEI Experience Store in Dubai Mall and across select retailers. The UAE consumers will be the first in the world to pre-book the stunning and sought-after smartphone.
The HUAWEI nova 3e is drawing awestruck glances from crowds with its immersive FullView Display 2.0, which brings more color and detail for a vibrant viewing experience, creating a premium and high-tech feel with its maximum screen display area. HUAWEI nova 3e’s powerful beauty algorithms to enhance and perfect each image is set to delight users. Enhancements include minimizing imperfections in a subject’s face, while capturing skin tone, texture and facial details with great accuracy. The 3D beautification mode uses 96 facial recognition points to enhance lighting on the contours of the face and the eye beauty setting makes eyes larger and more striking, and eyelashes look thicker and more prominent..
Price and Availability
The HUAWEI nova 3e is available for pre-booking now at the HUAWEI Experience Store located on level 2 at the Dubai Mall and across select retailers in Klein Blue and Midnight Black colors at a price of AED 1,199.
Customers who pre-book HUAWEI nova 3e can avail exclusive service offer that includes one-time screen damage repair for initial 12 months.
About HUAWEI Consumer Business Group (CBG)
HUAWEI Consumer Business Group (CBG) is one of HUAWEI’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. HUAWEI’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
Year on year growth was reflected in HUAWEI’s rise as a globally recognized premium brand. In 2017, HUAWEI was named number 49 on BrandZ’s Top 100 Most Valuable Global Brands, number 88 in Forbes World’s Most Valuable Brands and number 40 on the Brand Finance Global 500 Most Valuable Brands lists. In this year’s Fortune 500 HUAWEI climbed up the list to the 83rd place from the 129th of last year with a revenue of $78.51 billion, making the top global 100 for the first time.
As a leading technology company, HUAWEI invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. Among these facilities is the HUAWEI Aesthetics Research Center in Paris. HUAWEI’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where HUAWEI and Leica are jointly researching technologies to improve mobile device camera and image quality.