Visa signs exclusive co-branded cards partnership with Etihad Aviation Group’s Global Loyalty Company

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  • A multi-year partnership between Visa and the Global Loyalty Company (GLC) which manages the four frequent flyer programmes of Etihad Airways Partners including Etihad Guest, MilleMiglia, topbonus and JetPrivilege
  • The partnership sees Visa becoming the exclusive four-party payment network for payment products in the UAE, India, Italy, Germany, Saudi Arabia and Serbia
  • The GLC counts over one million cardholders across 12 banking relationships – partnering with Visa creates a strong platform for payment innovation and growth
Yasser Al Yousuf, Managing Director, Etihad Guest; Darren Peisley, Chief Executive Officer, Hala Group; Kamran Siddiqi, Group Executive – Central & Eastern Europe, Middle East & Africa region, Visa; and Ihab Ayoub, Visa General Manager – Middle East and North Africa region.
Yasser Al Yousuf, Managing Director, Etihad Guest; Darren Peisley, Chief Executive Officer, Hala Group; Kamran Siddiqi, Group Executive – Central & Eastern Europe, Middle East & Africa region, Visa; and Ihab Ayoub, Visa General Manager – Middle East and North Africa region.

Abu Dhabi, UAE: Visa (NYSE:V), a global payments technology company, today signed a multi-year partnership with Global Loyalty Company (GLC), to develop a range of co-branded credit, debit and charge cards in the UAE, Saudi Arabia, India, Germany, Italy and Serbia.

The GLC manages the four frequent flyer programmes of Etihad Airways Partners (Etihad Airways, airberlin, Alitalia, Jet Airways, Air Serbia, Air Seychelles, Etihad Regional, and NIKI). The frequent flyer programmes include Etihad Guest, MilleMiglia, topbonus and JetPrivilege. This partnership will see the GLC issuing Visa products across the UAE, India, Italy, Germany, Saudi Arabia and Serbia, and will also look to expand to new markets.

The partnership between the GLC and Visa will provide a unique and collaborative platform to deliver world leading travel payment products to Etihad Airways Partners’ frequent flyers. Card propositions will incorporate travel related benefits from Visa’s global platform backed by all the security, trust and global acceptance the Visa brand represents.

Commenting on the partnership, Kamran Siddiqi, Group Executive – Central & Eastern Europe, Middle East & Africa region, Visa, said: “This partnership will bring together Etihad’s unique loyalty platform with Visa’s expertise to create an industry-leading suite of payment cards. Customers of eight airlines in six countries and on three continents will be able to earn points on their everyday spends, which can then be redeemed across the Etihad Airways Partners’ network.”

Darren Peisley, Chief Executive Officer, Hala Group, added: “Today, over one million of our most engaged customers have co-branded card products. The traditional payments industry continues to be shaped by new innovations. Working with Visa will ensure we stay at the forefront of payment innovations, delivering leading payment products to our joint customers and ultimately provide increased value to our financial services partners.”

Recently, the Etihad Airways Partners launched a set of common benefits available to frequent flyer members in order to continue to deliver the best flying experience for guests travelling across the eight airlines. Frequent flyer members highly value their co-branded financial products and are an extremely valuable customer segment for the GLC, Visa and financial services partners.

The partnership was signed during a ceremony at the Etihad Innovation Centre in Abu Dhabi by Darren Peisley, Yasser Al Yousuf, Managing Director, Etihad Guest; Kamran Siddiqi, and Ihab Ayoub, Visa General Manager – Middle East and North Africa region.

About Visa Inc.:

Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world’s most advanced processing networks — VisaNet — that is capable of handling more than 65,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products.

About the Global Loyalty Company:

The Global Loyalty Company (GLC) was established by Etihad Airways in 2013, to drive and manage the commercial growth of the frequent flyer programmes of the Etihad Airways Partner airlines (Etihad Airways, airberlin, Alitalia, Jet Airways, Air Serbia, Air Seychelles, Etihad Regional, and NIKI). The frequent flyer programmes include Etihad Guest, MilleMiglia, topbonus and JetPrivilege. Together the frequent flyer programmes currently boast more than 19 million members worldwide, with the 20-million member milestone set to be achieved by the end of 2016.

As it continues to grow, the GLC is actively focused on building strategic commercial relationships with a wide range of global and local partners – so that frequent flyer programme members can enjoy even more convenient ways to earn and use their loyalty points as part of their everyday lifestyle.