Timor Leste’s Finest Coffee Beans Land in the UAE
RAW Coffee Company are beyond excited to be launching a new coffee origin, with a rich and important story. Calling all UAE coffee connoisseurs to come try out the ‘never been tasted before’ three new Timor-Leste coffees. A wonderful selection of natural, washed and honey processed coffee, each of which stand on their own merit and have unique amazing flavors. Think tasting notes of pineapple, lotus biscuits, Asian pear, candy floss and cashew nuts… YUM!
Here’s a little bit of trivia on Timor Leste and the story behind these coffees:
Timor-Leste is one of the newest countries on Earth which gained independence after many years of violence and fighting, becoming the first new independent state of the 21st century in 2002. A country that is heavily reliant on income from oil, their current oil production will end within 3 years and their petroleum fund will likely run out within 15 years. Coffee production is their next vital source of income and with the end of oil coming up, improving the coffee sector is of critical importance, with coffee being the second-highest earner for the country overall.
37% of households already depend on coffee for income, however, current productivity is extremely low. Profitability is both low and volatile as almost all coffee is sold in the commodity market for a discounted C price. Coffee farmers and village elders have now begun to slowly focus on raising coffee quality, increasing productivity, and building demand in markets that offer higher, stable prices.
About RAW:
RAW started off as bootleggers, bringing coffee beans to Dubai in suitcases from their favourite roasteries around the world.
Established in July 2007, Founder, Owner & Managing Director, Kim Thompson, and Owner and CEO, Matt Toogood decided it was time to fill the gap for freshly roasted specialty coffee. The coffee beans used at RAW are all organically certified, roasted in small batches, and available to sample from their warehouse roastery, either as single origins or blends.
Post launch, the RAW team quickly expanded to providing support and training to baristas and finding equipment manufacturers. Today, RAW Coffee Company is recognized internationally in the specialty coffee community as the market leader of the UAE specialty coffee segment. Additionally, RAW prides itself in sourcing coffee beans ethically, whilst ensuring the supplying farmers are treated fairly and can make a sustainable living.
RAW offers a complete value proposition for all thing’s coffee related:
- Supply of fresh quality roasted beans
- Barista training
- Imported Italian espresso equipment, including servicing and maintenance
- Consultation on design, menu concepts and optimized workflow for their hospitality partners
The definition of RAW is in its natural condition, fresh, powerful, impressive, and perfect. RAW Coffee Company is a chemical reaction to the stale mundane. An antidote to normality. RAW Coffee Company is not so much a company; it’s more of a quest.
