Abu Dhabi, UAE: Abu Dhabi Motors (ADM), the exclusive importer for BMW Group brands in Abu Dhabi and Al Ain, has proven resilient when faced with the unprecedented challenges of 2020.
This year, the dealership revised their strategies and implemented an array of successful initiatives, adding more value to their clientele.
One of ADM’s key achievements this year has been its incredible 35th anniversary, a milestone that will go down in history. A host of well thought out benefits and exclusive offers were rolled out across the dealership’s BMW, MINI and Motorrad collections, alongside their aftersales products and services.
Remy Hussein, Marketing and CRM Manager at Abu Dhabi Motors said, “As part of the key learnings from the pandemic, we found that consumers wanted an integrated dealership experience closer to home. Quickly acting on this new consumer buying style, our customers can now enjoy car delivery, test drives and servicing in the comfort of their own homes.”
“Our investment in digital initiatives and revised strategies has sparked a new way of communicating with clients, which we believe will prove extremely valuable. We are keen to see what the future will bring, and we foresee that the automotive industry will emerge stronger than before in the new year.”
“The Abu Dhabi Motors team wishes our valued customers a Happy New Year and we ask everyone to stay tuned in for our exciting offers and events coming up in 2021.”
About Abu Dhabi Motors:
Abu Dhabi Motors is the exclusive importer for BMW, MINI, BMW ALPINA and the sole dealer for Rolls-Royce Motors Cars in Abu Dhabi and Al Ain. Founded in 1985 by Sheikh Mohammed Bin Butti Al Hamid in Umm Al-Nar in a small showroom and workshop employing 24 people, and now celebrating their 35 years anniversary, Abu Dhabi motors has become the most successful BMW Group Importer in the Middle East and now employs over 750 people in twelve facilities in Abu Dhabi and Al Ain, amongst which we boast the largest BMW and the Rolls-Royce Showrooms in the world. Abu Dhabi Motors has been the top selling BMW Group importer in the Middle East for the past 9 years, as well as the recipient of the ‘Global Excellence in Sales’ Award for “Leadership in Luxury Class”.
