Dubai, UAE: The European Tour today announces that BDSwiss, a leading group of companies offering financial and investment services, has signed an agreement to become one of the Official Sponsors of the season-ending DP World Tour Championship as well as the AVIV Dubai Championship.
Established in 2012, BDSwiss is a leading financial group of companies, offering Forex and CFD trading and investment services to more than 1.5 million clients around the globe. Starting with the 2021 edition of the tournament, this partnership marks the first time BDSwiss has entered the world of golf.
As part of the agreement, the company will receive strong brand exposure through on-course signage and visibility across a range of other tournament media materials. BDSwiss will also enjoy excellent business-to-business opportunities through access to the tournament’s Pro-Am competition and suite of hospitality services.
The DP World Tour Championship, held annually on the Earth course at Jumeirah Golf Estates in Dubai, is the traditional season-ending tournament on the European Tour. A prestigious Rolex Series event, the tournament is preceded by the AVIV Dubai Championship, also at Jumeirah Golf Estates on the neighbouring Fire course. The two global golfing showpiece events will bring the curtain down on this year’s Race to Dubai — a season-long competition to crown the European Tour’s number one player.
Speaking about the new partnership BDSwiss CEO Alexander Oelfke commented; “At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and world-class performance.”
Daniel Takieddine, BDSwiss Senior Executive Officer MENA added; “We’re delighted to be one of the official sponsors of Golf’s DP World Tour Championship, a globally acknowledged sporting event that will not only support our brand with international exposure but will also bolster our efforts to become a leading multi-asset trading powerhouse in the UAE and across the broader MENA region.”
Max Hamilton, Commercial Director of the European Tour, added; “We’re delighted to welcome BD Swiss to our network of partners for the DP World Tour Championship. The tournament is not only an annual milestone in global golf, but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BD Swiss to make sure that the partnership will deliver significant brand and business opportunities.”
About BDSwiss Group:
BDSwiss is a leading financial services group, offering bespoke CFD trading and investment products to more than 1.5 million registered clients, in over 180 different countries. Since its inception back in 2012, BDSwiss has been providing top-class products, a wide range of platforms, competitive pricing and fast execution on more than 1000+ underlying instruments including Forex, Shares, Commodities, Indices, and ETFs. BDSwiss complies with a strict regulatory framework and operates its services on a global scale under a number of different entities.
About the European Tour:
The European Tour is ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: The European Tour is driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We have recognised the need for golf to modernise for future fans and we are committed to engaging new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the health benefits of playing golf.
Global: Since the European Tour was formed in 1972, players from 37 different countries have won tournaments, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with Rolex, BMW, Callaway, DP World, Emirates, Workday and Zoom as Official Partners.
The European Tour also manages the developmental Challenge Tour and the Legends Tour (formerly known as the Staysure Tour) which is the men’s professional golf tour for members aged 50 and older.
The European Tour is also the Managing Partner of Ryder Cup Europe, the body which, alongside the PGA of America, administers golf’s greatest team contest, the Ryder Cup.
About the Rolex Series:
The Rolex Series is the premium event category on the European Tour’s International Schedule, comprising four tournaments in 2021, staged in a variety of world-class golfing locations each with a minimum prize fund of US$8 million and 8,000 Race to Dubai points available.
Showcasing innovation, enriched media, content and broadcast coverage, and a superior event experience for the world’s top players, the list of champions includes some of golf’s most distinguished names.
The Rolex Series was launched in 2017, coinciding with the 20th anniversary of Rolex’s enduring partnership with the European Tour.
In 2021, the Rolex Series comprises; The Abu Dhabi HSBC Championship (January 21-24), the Aberdeen Standard Investments Scottish Open (July 8-11) the BMW PGA Championship (September 9-12) and the season-ending DP World Tour Championship, Dubai (November 18-21), where the leading golfer on the Race to Dubai Rankings presented by Rolex will be crowned.
