- The first chapter of the series, Market on the Creek, will run daily starting 6th January to 20th February coinciding with Dubai Shopping Festival and in partnership with DTCM
- Visitors can experience pop-up stores of home grown products and brands, games and championships, playgrounds, big games and many more
- The weekends will see live entertainment featuring bands, DJs, street performers and interactive workshops for children of all ages
United Arab Emirates, Dubai: For the first time ever, in partnership with The Department of Tourism & Commerce Marketing (DTCM), Dubai Festival City Mall, part of Al-Futtaim Group is transforming its Festival Bay, the waterfront promenade from 6th January to 10th April to launch a series of ‘’On the Creek’’ outdoor experiential activations. The first chapter of the series, Market on the Creek, will run every day starting 6th January to 20th February. The Market on the Creek will focus on Bazaars, F&B, entertainment from home-grown talent, products and brands.
Curated exclusively by home grown brands with extensive experience in luxury, high end and high street style products, Market on the Creek will feature pop up stores owned by UAE born and raised entrepreneurs. From fashion to beauty and wellness, health foods and nutrition, home décor and many other different categories, visitors will be able to discover deals on one-of-a-kind unique products in The Market Bazaar committed to supporting local start-ups.
In addition to the market bazaar, visitors will be also be able to experience exhilarating activations and mouth-watering F&B across the six weeks. Inspired by the greatest K-Pop superstars, The Market K-Pop Fanzone is a unique installation and homage to a cultural phenomenon that has taken the world by storm. Visitors are encouraged to come dressed in their favourite icon’s attire and share their images and videos on Instagram by using the activation Hashtag to win cool prizes.
For those who would like to de-stress in a more artistic way, a designated area is created to let out your inner artist. The arts and crafts workshop area is definitely a must to experience for the little ones.
2020 has taught us a lot! There are some untold inspirational stories that Dubai residents can share on The Message Wall and read about other’s incredible learnings and experiences. If you love Games, this may be your chance to shine. Participate in Jenga, Checkers and Tic Tac Toe and challenge your family or friends. The activities are open for all age groups.
With strict precautionary measures in place to ensure safety of its customers, Dubai Festival City Mall is the safest place to be in this winter. Over the next three months, Dubai Festival City Mall’s On the Creek series will be bring a range of activities such as live entertainment featuring bands, DJs, street performers and interactive workshops for children of all ages will entice visitors to come join the fun with family and friends and relish the cool weather in the city.
Speaking ahead of the opening, Steven Cleaver, Director, Shopping Centers Dubai, Al-Futtaim Malls said: ‘As ever, our focus at Dubai Festival City Mall is to provide our shoppers with exceptional experiences every day. We are thrilled to be partnering with DTCM once again to transform our waterfront area in Dubai Festival City Mall into a world-class destination offering dynamic experiences to our visitors. The ‘On the Creek’ series is a first of many such experiences that we hope will kick off the new year in style. Stayed tune for more fun announcements from the Creek!’’
Weekend Schedule
| DJ Festival | Every day from 6pm to 10pm | Up and coming DJ artist of all ages and music genres will bring the best of their music and let visitors dance their hearts away. The mall will be taking extra measures to ensure visitors are having fun by allocating designated spots. |
| Gamezone | Every day from 6pm to 10pm | Specially curated for children of all ages to participate in games such as Giant Snakes & Ladders, Mini golf and many more. |
| FAB Fridays | Every Friday from 4pm to 10pm | From South Asian Sufi sounds to Reggaeton Raves, there will be an exciting array of Live Bands, Roaming Entertainment, Interactive Music and Dance Sessions and Acoustic Performances on the main stage for everyone to enjoy. |
| Superchill Saturday | Every Saturday from 4pm to 10pm | The Perfect way to unwind before the start of the new week with interactive games, entertainment and music in the company of family and friends. |
Brands Showcasing at Market on the Creek
| Retailer | Offering |
| 28 Letters | Streetwear |
| By Mahsa | Modest Fashion |
| Carolina Daniela Beauty | Beauty |
| Dori | Handmade Jewellery |
| Inky Ways | Homeware |
| JouJou’s Closet | Modest Fashion |
| Nabil’s Abaya | Abayas |
| Nibal Radwan | Accessories |
| P48 Store | Streetwear |
| Rosali Collection | Accessories |
| Stitched by Nadia | Abayas |
| Strings & Beads | Crystal Accessories |
| The Studio by Cultural Couture:SavannaBaya CeramicBif Design | Concept Store |
| Wagyu | Concept Store |
| F&B | Offering |
| Churros | Desserts |
| Fluff bites | Desserts |
| La Baguette | Steak and fries |
| Maras Turka | Turkish coffee and desserts |
| Num Nom | Burgers and desserts |
| Tech Arc | Coffee |
About Dubai Festival City Mall:
Dubai Festival City Mall is one of the major shopping destinations in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Coach, Kate Spade and for the first time in the Middle East, luxury department store, Robinsons.
The dining destination offers iconic waterfront Dining on Festival Bay, 50 restaurants and cafés, the largest Food Court in Dubai and is first to market F&B concepts like Sugar Factory, Tortilla, and the Middle East’s only Hard Rock Café. The entertainment venue offers a 7-star 18-Screen Novo Cinemas with 4D IMAX, Fabyland, a 70,000 sq. ft. family entertainment centre, world first BounceX trampoline park and the global attraction IMAGINE.
About Al-Futtaim:
Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.
