Emirates Islamic wins global award for ‘Best Credit Card’ and ‘Best Islamic Bank in Customer Experience’

  • Skywards Black Credit Card recognised for unmatched value proposition
  • Bank recognised for its efforts in driving service excellence
Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic

Dubai: Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has secured two prestigious awards at the World Finance Islamic Finance Awards 2021, recognising the bank’s excellence in products and service.

Emirates Islamic was named ‘Best Islamic Bank in Customer Experience, UAE, 2020’, in recognition of its commitment to customer service. The bank also won the accolade of ‘Best Credit Card in the UAE’ for its Skywards Black Credit Card – an exclusive, co-branded credit card with Emirates Skywards, designed to offer members an opportunity to earn more Miles with every purchase made.

The World Finance Islamic Finance Awards bring together key players in the Islamic finance industry and recognise the most successful operators from around the globe. Now in their ninth year, the awards are held annually by World Finance, a leading bi-monthly financial magazine published by World News Media in the United Kingdom. The judging panel comprises senior financial and business journalists, supported by a research team as well as reader insight and experience to provide nominations to the judging panel.

Commenting on the awards, Farid Al Mulla, Deputy Head of Consumer Banking and Wealth Management at Emirates Islamic, “As a home-grown Islamic bank, we are honoured to be recognised with these prestigious international accolades. Emirates Islamic remains committed to raising the profile of Islamic banking in the UAE – a key component of our success has been our pursuit of excellence in providing Shari’a-compliant products and service to our customers to make their banking experience more rewarding.”

Customer experience remains a key focus at Emirates Islamic. The bank recorded an improvement of over 40% in its Net Promoter Score in 2020 as a result of ongoing initiatives related to service and technology.

Al Mulla added, “The valuable industry recognition we have received reflects our strong customer-centric strategy, as we continue to support Dubai’s vision of becoming the global capital of the Islamic economy.”

Emirates Islamic is among the key players in the highly competitive UAE credit card sector, owing to its excellent value proposition and co-branded partnerships. The bank’s Skywards Black Visa credit card enables cardholders to earn up to 3.5 Skywards Miles for every USD$ 1 spent.* The exclusive credit card also offers benefits including fast-track enrolment to Emirates Skywards Gold Tier membership (upon spending AED 5,500 with Emirates), up to four complimentary airport transfers to and from Dubai International Airport, access to more than 1,000 airport lounges worldwide for the primary cardholder and guest, and 25% discount on Skywards “Buy Miles” and “Gift Miles.*