Dubai, UAE: Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, has announced the launch of a comprehensive financial education programme targeted at young adults as part of its continued commitment to furthering the financial wellness of individuals and families in the UAE.
The week long web-based programme, delivered by Kids Finance Initiative, will be held in collaboration with ten leading schools in the UAE including: Dubai Gem Private School, The Elite English School, St. Mary’s Catholic High School, GEMS Modern Academy, GEMS New Millennium School, Middlesex University Dubai, and The British University in Dubai. Participants will include students from grades 11 and 12, targeting nearly 300 students in all.
The education programme is among several key initiatives undertaken by Emirates NBD to foster financial wellness in the UAE. In addition to dedicated literacy programmes in the month of April, the bank carries out year-round efforts to educate and engage its staff as well as members of the public on financial and security awareness campaigns. Emirates NBD aims to continue to expand the financial education programme by reaching out to additional schools across the UAE.
“Adopting good financial habits at an early age is among the building blocks of long-term financial wellness. As one of the UAE’s largest banks, we are delighted to take the lead in helping students in the UAE develop a stronger financial foundation,” said Suvo Sarkar, Senior Executive Vice President and Head of Retail Banking and Wealth Management, Emirates NBD.
“We have a long-term commitment to promoting financial wellness and our comprehensive programme has been designed to create impactful behavioural change among young adults via skilled educators and tried and tested learning tools. We look forward to continuing to invest in programmes that will contribute to the financial wellness of the UAE’s citizens and residents,” added Sarkar.
About Emirates NBD:
Emirates NBD (DFM: Emirates NBD) is a leading Banking Group in the MENAT region. As at 31st March 2021, total assets were AED 695 Billion, (equivalent to approx. USD 187 Billion). The acquisition of DenizBank represents a significant milestone for Emirates NBD with the Group expanding its presence to 13 countries, servicing over 14 million customers. The Group is ranked among the top 20 in the Forbes’ list of the World’s Best Regarded Companies, securing a leading spot among global brands.
The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry with 94% of all financial transactions and requests conducted outside of its branches. The Group announced the creation of E20., a digital business bank for entrepreneurs and SMEs while Liv., the lifestyle digital bank for millennials continued to be the fastest growing retail proposition in the UAE. Emirates NBD was named ‘UAE’s Best Bank’ in 2020 for a fifth consecutive year by Euromoney. In addition, Emirates NBD received the ‘Excellence in Leadership in the Middle East’ award, introduced in 2020 in light of the Covid-19 impact, as a recognition of its efforts in responding to the Covid-19 crisis. The Bank is ranked 87th in The Banker’s list of the World’s Top 1,000 Banks. Emirates NBD was named ‘Bank of the Year – UAE 2020’ for the sixth year and ‘Bank of the Year – Middle East 2020’ for the third time by The Banker. In addition, Emirates NBD has been assessed as the ‘Strongest Bank in the UAE’ and ‘Fifth Strongest Bank in the Middle East’ by The Asian Banker 500 Largest and Strongest Banks Rankings.
The Group has operations in the UAE, Egypt, India, Turkey, the Kingdom of Saudi Arabia, Singapore, the United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 907 branches and 4,032 ATMs / SDMs. The Group has a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand for 2019. Emirates NBD is a major player in the UAE corporate segment and has strong Islamic banking, investment banking, private banking, asset management, global markets & treasury and brokerage operations.
Emirates NBD is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. The Group is recognised for the pioneering efforts in employee volunteering and corporate social responsibility by IMPACT2030, the corporate volunteering arm of the United Nations. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai.