etisalat by e& launches Arena Challenge, a Revolutionary Social Mobile Cloud Gaming Platform


 etisalat by e&  has unveiled its latest innovation in the world of mobile gaming with the launch of Arena Challenge, an online platform powered by OnMobile Global’s groundbreaking social cloud-gaming platform, ONMO.

Arena Challenge offers instant access to established game titles without the need for downloads. Users can co-play live with friends and participate in competitions in the form of battles and tournaments.

Users can sign up and log in through Google, Facebook, or even their phone numbers to get access to thousands of short game moments from fun casual games like Subway Surfer, Hitmen Sniper, Cut The Rope: Magic, Lara Croft, and many more.

The platform caters to the growing popularity of short-format content and mobile gaming, with features that include instant access to incredible game moments and challenges, immersive social experiences with friends, and competitions in the form of battles and tournaments.

The service also offers AI-powered analytics to enhance the overall gaming experience and social features, allowing users to connect with friends and build a gaming community.

“With its unique features and unparalleled gaming experience, we believe that Arena Challenge will revolutionise the mobile gaming industry and set a new benchmark for gaming services,” said Khaled ElKhouly, Chief Consumer Officer of etisalat by e&.

Users can subscribe to Arena Challenge through several service apps, digital channels, and SMS with AED 30 subscription pack. Additionally, customers will receive 1GB of dedicated data monthly for the Arena Challenge, with top-ups also available at AED 5 and AED 15.

Biswajit Nandi, Chief Business Officer of OnMobile, said: “We are thrilled to support etisalat by e& in launching Arena Challenge, a revolutionary mobile cloud gaming platform that brings together the best social gaming and AI-powered analytics. We look forward to working closely with etisalat by e& to bring this unique gaming experience to its customers.”

Arena Challenge is the latest addition to etisalat by e&’s growing gaming services portfolio, including Arena Play, Arena Pro, and Arena Esports. With Arena Challenge, etisalat by e& aims to offer its customers an unmatched gaming experience through the first-of-its-kind cloud gaming platform.

About etisalat by e&, UAE:

‘etisalat by e&’ is the brand representing the UAE telecoms pillar of e& (formerly known as Etisalat Group), operated by Etisalat UAE in our home market. In line with its refreshed strategy, Etisalat UAE is on a mission to unlock shareholder value, deliver outstanding customer experiences and drive optimal business performance.

Taking advantage of the age of ‘connectivity renaissance’, Etisalat UAE will grow core and digital services, by enriching consumers’ value propositions with digital services that cater for consumers’ new lifestyles and emerging demands beyond basic telecom services, including areas like gaming, health, and insurance. Etisalat UAE will also continue to act as the trusted partner and advisor of enterprises by enabling their connectivity and beyond connectivity requirements.

Bolstering its leadership position as the digital telco that is a customer champion in a hyper-connected digital world, Etisalat UAE will pivot new, sustainable demand in future-forward spaces like private networks, autonomous vehicles, and AI.

About OnMobile:

OnMobile Global [NSE India: ONMOBILE] [BSE Ltd: 532944], the leader in cutting-edge mobile gaming and entertainment, is headquartered in Bangalore, India, with its presence in over 50 countries across the globe. OnMobile is focused on building customer-first Mobile Gaming products while offering a wide array of mobile entertainment products such as Videos, Tones, & Contests. Based on current deployments, OnMobile has over 74.7 million monthly users globally.