Riyadh: In today’s world, armed with a mobile device, anyone can become a photographer, recording their life and capturing every worthy moment. And the age of social networks, where hundreds of millions of photographs are uploaded and shared across the world, mobile phone photography is replacing portable digital cameras as one of the most effective mediums of communicating information.
Camera is indeed one of the influential element that defines a premium smartphone and it is one of the most significant key selling points for consumers. We have seen that innovations in smartphone photography were focused on clarity and speed of the pictures. Consumer preference has now shifted beyond the usual megapixel count where higher quality of focus, better perspective, and more visible depth of field is not just ‘nice-to-have’, but a prerequisite.
Reinventing Smartphone Photography
Redefining the limits between professional and amateur photography, Huawei’s partnership with premium camera manufacturer Leica offers new and improved dual-lens camera technology that sets a new standard in smartphone photography. By leveraging the unrivalled capabilities of Leica, the leader in the world of imaging for more than 100 years, users of the Huawei smartphones can now enjoy more accurate colors, more refined interaction between light and shadow, and more life-like pictures. Huawei has taken dual camera technology to the next level.
During the past couple of years, HUAWEI has built a strong competitive advantage in smartphone photography through the core technology, improvements in image quality thanks to its exceptional partnership with the photography giant Leica, and the adoption of AI technology, substantially enhancing its overall photography experience.
Leica’s Film Style, which depicts the visual sense of an oil painting, first came true on a smartphone with the model P9. “The Leica Style” brings high color saturation but a natural look with no overflow effect. The overall hue makes the photo look like an oil painting. The transition of the color is natural, the image is sharp and the details of the lowlights part are well taken care of.
Breakthrough in Smartphone Portrait Photography
The P10, focuses on portrait photography, creating portrait mode, introducing precise 3D facial detection, dynamic illumination and natural portrait enhancements to produce stunning artistic portrait shots. It’s been a revolutionary step in the field of portrait photography, making smartphone photography more humanistic.
The HUAWEI P series has always been committed to the pursuit of excellence in artistic expression. P10 made a breakthrough by bringing Leica’s portrait mode, which continues to build a system of skills including blurring, monochrome, color and zoom to deliver the best portrait. These skills give each portrait photo rich expression and emotion. Through 3D detection technology we can fully understand basic feature information of faces, calculate the face contour information and implement intelligent additional light, so that the nose looks to have real depth and the forehead and cheekbone look more realistic and rounded. A skin enhancement solution designed by HUAWEI Aesthetics Research Center in France is also applied to improve the skin tones of different ethnicities.
From Smart Photography to Intelligent Photography
The latest HUAWEI product co-engineered with Leica is the Mate 10 series. Built with the world’s first AI processor for smartphones, the Kirin 970 chipset, the Mate 10 series delivers the ultimate intelligent experience in smartphone photography. It features an AI-powered Real-Time Scene and Object Recognition and Real-Time Auto Settings allow the camera to automatically adjust and choose settings to help users capture better photographs in a range of different environments. It also features AI-powered Bokeh Effect for a more natural and detailed transition between the background and subject and AI-powered Digital Zoom brings far-off text into clearer focus.
Combining a 12-megapixel RGB sensor with a 20-megapixel monochrome sensor, the HUAWEI Mate 10 new dual cameras co-engineered with Leica features 2x lossless zoom, optical image stabilization, and lenses boasting the “world’s largest aperture” of f/1.6. The Mate 10 series also has 4K video recording. This is the first intelligent photography smartphone that truly turns every shot into a perfect memory.
The collaboration of the fastest growing smartphone company, Huawei and most legendary brand in the history of photography, Leica is providing smartphones with not only professionalism, but opening doors for more possibilities into the future.
About Huawei Consumer Business Group (CBG):
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking third in the world in mobile phone shipments in 2016.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 15 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris, where French luxury brands work with Huawei’s engineers to align technology with future fashion trends. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality. Huawei also has more than 10 open labs in China, Europe and other locations, where it works with more than 600 partners.
In 2016, Huawei ranked 72 on the Interbrand’s 2016 Best Global Brands report. The company has seen continuously risen on Interbrand’s list after it became the first mainland Chinese brand to be recognized as a ‘Best Global Brand’ in 2014.
Huawei CBG Saudi Arabia shares its vision with people who pursue their dreams, people who are visionary challengers, people who are proactive with a strong belief in striving to achieve their goals. Huawei is dedicated to bringing the latest technology to consumers and creating extraordinary experiences for people everywhere.
