House of Pops is growing and growing as its all-natural, healthy pops take the UAE by storm – and now’s your chance to join in on the happy, healthy snack revolution
The UAE’s leading disruptive dessert maker, House of Pops, is now looking for dynamic franchisees who share its vision – to spread natural happiness, one pop at a time, while gaining a reliable income.
As we move into warmer summer weather, and away from the pressures of the pandemic, there’s rarely been a better time to invest in an already renowned, much-loved and trusted premium brand.
With very low start-up fees, this exciting new business opportunity is sure to attract a great deal of interest.
The on-trend all-natural brand of ‘ice pops’ – hand-crafted with just five natural ingredients – is aiming to rapidly expand its empire across the region thanks to a network of creative, energetic entrepreneurs.
Company co-founder Marcela Sancho says: “House of Pops remains humble, yet we are now considered a premium brand, with a proven successful business model – we even managed to sustain growth throughout the pandemic. We are expanding so fast, it seems like the right time to bring on entrepreneurial franchisees to help reach new customers, who are crying out for a House of Pops’ healthy, happy hit. We believe the world has changed, and we are responding to that change.
“People – ourselves included – want fresher, healthier, natural and sustainable treats – and we’ve made sure all our products meet these desires. We’ve worked relentlessly to get our growing range into as many places as possible, from beaches to boardrooms. Now, we want to share our philosophy with an ever-widening group of people thanks to our new franchise offer.”
Frozen desserts represent a US$94 billion industry globally – a sector experiencing a skyrocketing shift towards healthier alternatives. As consumers begin to prioritise health and wellness, healthier, more sustainable food products are on a rapid sales growth rise.
House of Pops dessert treats are currently available via:
- House of Pops owned and rented retail sites, direct to consumers (you’ll recognise the happy, bright colours of the House of Pops sites on JBR and Kite Beach, Dubai
- Food delivery aggregator apps and direct channels, such as Deliveroo, Talabat, the houseofpops.ae website and Instagram
- Trade and HORECA – House of Pops sells its range to grocery stores, gyms, juice bars, leading hotels and cafes
- Events and outside catering, usually involve a promoter or a cart or bike
- Schools – forward-thinking schools are happy to pass on the goodness of a House of Pops treat to hungry pupils
Franchisees can opt for a food truck or kiosk/cart as the main sales units, with options to add on distinctive branded bikes, ‘pushy’ or ‘beach pushy’ mobile sales units.
Join the House of Pops team as a franchisee and you will receive full training, a trademark license, license to operate, marketing assistance, an operations manual and ongoing support.
“We want to ensure our franchisees are as happy as our customers – that’s why we plan to bring a great deal of support to the table, including helping find the perfect site, operational and marketing support, accounting and legal assistance and overall programme oversight, taking away any franchising fears and headaches,” adds Marcela.
There are currently four different frozen product ranges on offer, with House of Pops actively engaging in continuous research and development to ensure the delicious pops stay relevant, healthy and bang-on-trend.
Serving up a growing variety of refreshing mostly fruit-based pops, the House of Pops range is free from artificial colours, flavourings and refined sugars, and rich in fibre. They are a fun, delicious way to get closer to your ‘Five A Day’ – and with a growing selection of exotic, tropical and favourite flavours in its Happiness, Keto, Choco-Dipped and Royal range, you’re spoilt for choice, too.
Nature on a stick
House of Pops’ fruit-forward ice pops are vegan and feature up to just five natural main ingredients. Its winning recipes are the secret behind its hand-crafted ice pops and ice creams.
The Happiness range features just five ingredients or less, and is essentially super tasty, super healthy frozen fruit on a stick.
House of Pop’s keto range is more akin to ice cream – but unlike any ice cream you’ve ever tasted before. Featuring organic coconut milk and cream, natural fruits and natural sweeteners, these guilt-free treats also feature vegetable fibre for extra health benefits. You can choose from Strawberry, Coffee, Vanilla or Chocolate flavours.
Royal Pops are larger ice cream-style bars, studded with real fruit pieces, making them the perfect healthy snack. The funky flavour catwalk includes indulgent Choco Banana, Mango Strawberry, Choco Strawberry and Coco Strawberry.
The newest addition to the range is indulgent-tasting chocolate-dipped pops, including Choco Orange, Choco Chocolate, Choco Coconut, Choco Passion and Choco Strawberry.
Good for people, good for the planet
With purity and people at the heart of its brand, House of Pops strives to be good for customers and the environment. It takes pride in offering plastic-free biodegradable packaging. The packaging can also be tailored for special occasions, making its allergen-free ice pops perfect for friends and family.
The 80ml varieties are AED 20, while the 123ml Royal Pops are AED 25.