The value fashion retailer makes shopping easier and more convenient as it launches new, innovative online platform
Riyadh, Saudi Arabia: Max, the largest value fashion brand in the region, has launched its new online shopping website (maxfashion.com) and cutting-edge iPhone and Android apps, for customers across Saudi Arabia.
Max has transformed the shopping experience of its customers by offering a wide variety of women’s, kids’ and men’s apparel and accessories including footwear and household products.
Ramanathan Hariharan, the CEO of Max & Board Member of Landmark Group, commented on the launch: “The evolution of digitization and improved mobile connectivity is changing customer needs and expectations” He added: “As the market leaders in value fashion, our goal is to offer our customers in the Kingdom an exciting and rewarding Omnichannel experience. We are happy that we can now offer our customers the convenience of shopping online, mobile and in stores.”
The new online store is designed to deliver a simple and friendly experience, with a unique variety of features. The “Return to Store” feature allows customers who have made an online purchase and paid by cash to have the items picked up by Max if they wish to return them. Alternatively, customers are given the option to get an instant cash refund, or a credit note if the items are dropped off at the store.
The online store is also fully integrated with the Landmark Group’s award winning loyalty program – Shukran. Customers can easily link their Shukran account with their shopping account to earn and spend Shukran points when they shop online or through the apps.
In November, Max will launch its ‘Click & Collect’ feature in Saudi Arabia allowing customers to pick up their items from any store of their choice after purchasing them online.
Max wishes to deliver a superior customer service & shopping experience by tapping into the growing e-commerce market in the Kingdom.
Part of the Landmark Group, Max is the leading and most trusted value fashion retailer in the Middle East and aims to have a network of over 500 stores across the MENA region and new markets by 2020. Max serves the mid-market section of the population consisting of Arab Nationals, Asians and Western expats, and employs over 8,000 people from multiple nationalities across its network.
Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 16 countries, encompassing 6.7 million sq.ft.. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates in the region.