Dubai, UAE – June, 2024 – RUSHIO, the UAE-based innovative sports tech and gear brand, announced today the official launch of its operations, promising to achieve a disruptive leap in the athletic performance and training ecosystem. RUSHIO’s offerings feature significant advancements in cushioning, leather, and fabric materials, aiming to set a new standard for comfort, durability, and sustainability in combat sports for beginners, professionals, and trainers.
Integrating advanced technology with expert knowledge, the new brand focuses on athlete inclusivity and mental health, striving to make high-end training gear accessible and affordable for all.
Sally Obeid, CEO of RUSHIO, said: “After years of research, development, and first-hand testing, we’re glad to officially launch our operations, and introduce our first two collections to the combat sports community in the in the Middle East, starting with the UAE and KSA, besides multiple plans to cover other regions and countries”.
Obeid added: “As a global hub for combat sports enthusiasts, being in Dubai helped us test and calibrate our products to cater to different types of athletes, from amateurs to world champions, and adults to children and teenagers. With the combination of the freedom and precision our gear provides, we’re looking forward to helping write new chapters in the stories of thousands of superstars and superstar-to-be talents everywhere”.
RUSHIO collaborates with renowned athletes like Mustafa Al Taslaq, Ilham Bourkkadi, Khalid Kassas, Taha Alami Marrouni, Loubna Adine, Meryam Nehmeh, and more, to innovate and enhance its sports equipment.
Mustafa Al-Taslaq remarked, “Being part of Rushio from its inception has been enlightening. My involvement in product development ensures that our gear meets the highest standards for athletes of all ages. My sports science expertise contributed to Rushio’s product evolution, blending advanced technology with a commitment to excellence. This partnership enhances performance and is specifically designed for fighters’ needs, aiming to elevate combat sports standards in the Arab world and empower athletes to reach their peak potential.”
Taha Alami Marrouni shared, “Partnering with Rushio, a leading UAE-based brand, aligns with my goals in combat sports. Rushio’s superior gear, known for its quality and performance, is reshaping the industry in the Arab world. This collaboration goes beyond equipment; it supports a brand dedicated to improving athlete performance and the growth of combat sports regionally.”
Ilham Bourakkadi expressed, “Working with Rushio is exhilarating. It’s not just about innovative gear; it’s about fostering athlete growth in the Arab world. Rushio is revolutionizing the industry with premium, performance-enhancing training equipment that also promotes mental well-being. This partnership adds immense value to our sports community, enabling athletes to exceed their limits with the best gear available.”
Khalid Kassas remarked, “Teaming up with Rushio is a testament to my commitment to martial arts excellence. Rushio’s dedication to innovation and quality reflects my own principles. Their equipment transcends mere performance; it fosters athletes’ comprehensive development. Joining Rushio is about being part of a community that upholds the integrity of combat sports and promotes growth in the Arab world. Here, we’re not just crafting equipment; we’re nurturing a community of athletes poised for greatness.”
Loubna Adine shared, “Collaborating with Rushio resonates deeply with my professional and personal ethos. From the outset, Rushio’s devotion to crafting high-quality, ethical sports gear that caters to athletes at every level was apparent. Their focus on enhancing the sports community and advocating for holistic well-being is commendable. As a coach, partnering with a brand that places a high priority on the safety and advancement of both youth and adult athletes fills me with pride. Together, we’re redefining excellence in combat sports and empowering athletes throughout the Arab world to reach their highest potential.”
Myriam Nehmeh stated, “Working alongside Rushio has been a remarkable experience. Rushio is pioneering new standards and trends in the combat gear sector, with a special emphasis on safety—a critical yet often overlooked concern. Their commitment to integrating cutting-edge safety features into their equipment aligns seamlessly with my mission to offer the safest and highest-quality training for athletes. By focusing on the well-being of both adult and young athletes, Rushio is transforming our approach to combat sports training. Our partnership extends beyond gear; it’s about fostering a safer, more effective training ecosystem for all.”
Embodying the brand’s motto, Feed the Rush, Feel the Ratio, RUSHIO provides athletes with an ultimate balance between the protection they need from injuries to push their boundaries and the precision necessary to hone their styles and elevate their skills.
This equilibrium is achieved through enhanced cushioning designed for rigorous training sessions, premium leather with durable and long-lasting options for extended use, and advanced fabrics with the maximum levels of breathability and resilience for optimal performance.
RUSHIO is also developing technology-enabled devices that will transform boxing training by providing comprehensive training analytics for athletes of all levels, to enable AI-driven coaching, biometric data utilization, and seamless integration with fitness wearables.
