Star Juices: Truly This Year’s Star of the Summer Season with Successful Campaign

  • The campaign ads evoked the perfect vibe for a cool and refreshing summer with Star Juices

Sharjah, United Arab Emirates: With summer temperatures soaring high, there’s no better way to stay cool than with a cold, refreshing drink, like Star Juices. This summer, Star Juices captured the market with its successful ad campaign that showcased the brand’s new look with creatives that are fun and witty.

The multi-platform campaign included developing video content for major social media platforms such as YouTube, Instagram, and Facebook as well as tapping both micro- and macro-influencers.

The ads – which have versions in 10-, 24- and 26-seconds, used catchy taglines such as ‘There are better ways to refresh your summer’ and the hashtag #BeatTheHeat – creatively conveyed the message that Star Juices is the better way to refresh one’s summer. 

A contest alert to win an iPhone and a Staycation was announced through engaging with micro-influencers who asked their followers to share their summer struggles. Husband and wife social media stars, Khalid and Salama, shared a mini skit in their Instagram account showing them enjoying Star Juices. 

In addition to the videos and influencer engagement, an outdoor campaign featured Star Juices in billboards along major hotspots in Dubai and Sharjah roads. 

The summer campaign follows the successful launch of Star Juices’ brand-new look, packaging, and improved taste. Its brand-new look, revealed earlier this year, is both vibrant and modern, reflecting the brand’s commitment to innovation and meeting consumer demand.

Star Juices are made from real pulp from the freshest and finest quality fruits, staying true to its promise of a ‘Taste that Refreshes.’

The flagship beverage brand of International Beverage & Filling Industries LLC (IBFI), Star Juices are available in all leading retail outlets in the UAE and beyond. 

About GFI:

GFI’s frozen and snacking food divisions were established in Sharjah in 1992 and 2010, respectively. GFI produces renowned brands such as Al Areesh, Arctic Gold and Al Ameer frozen food products, as well as Glenda and Amara snacks. 

GFI operates from state-of-the-art food and beverage manufacturing units in Sharjah, managed by a dynamic team of seasoned industry experts, and is certified according to the best global industry practices and standards such as ISO 9001, ISO 22000, Halal, HACCP and BRC.

About ICBA:

The International Center for Biosaline Agriculture (ICBA) is a unique applied agricultural research center in the world with a focus on marginal areas where an estimated 1.7 billion people live. It identifies, tests and introduces resource-efficient, climate-smart crops and technologies that are best suited to different regions affected by salinity, water scarcity and drought. Through its work, ICBA helps to improve food security and livelihoods for some of the poorest rural communities around the world.