Volvo‌ ‌exclusive‌ ‌hybrid‌ ‌range‌ ‌takes‌ ‌centerstage‌ ‌at‌ ‌Auto‌ ‌Fest‌ ‌2021‌

  • Al-Futtaim’s Trading Enterprises showcases the latest 2021 Volvo models at the Dubai Festival City Mall show
  • From 18th to 24th April, Volvo’s Auto Fest activation coincides with Ramadan offers available on Volvo’s line up, standard and hybrid, for both lease and ownership

Dubai, UAE: Al-Futtaim’s Trading Enterprises, the official distributor of Volvo Cars in the UAE, will be presenting its latest 2021 line up at this year’s Auto Fest that will be held at the Dubai Festival City Mall (DFCM). Headlining the Volvo stand will be the brand’s exclusive line up of Hybrid SUVs comprising the seven-seater XC90, the mid-size XC60 and the compact XC40. From 18th to 24th April, DFCM visitors will get the opportunity to explore Volvo’s premium model range as they shop, as well as avail the exclusive Ramadan offers on the brand. 

Visitors to Trading Enterprises Volvo stand at Auto Fest will also get an opportunity to have a complimentary test drive for a weekend and win a premium dining experience. From UAE consumers are invited to visit Volvo Auto Fest stand at Festival Square in Dubai Festival City Mall, take a photo of their favourite Volvo car and post it on Instagram for a chance to win. All entries must include the hashtag #VolvoAutoFest and tag @VolvoCarUAE to be eligible for entering the draw and win. Winners will be announced at the end of the Auto Fest Volvo week. 

Complementing the Hybrid line up, Volvo’s premium sedan models, the luxurious S90 and the mid-size premium sedan – the S60, will be showcased at Auto Fest alongside the brand’s standard SUV range of XC90, XC60 and XC40. Trading Enterprises will be extending Ramadan offers to Auto Fest customers who will have the opportunity to benefit from a trade-in bonus or receive down payment assistance worth up to AED 20,000 with the purchase of a brand-new Volvo. Additionally, a comprehensive five-year complimentary package will be offered, which comprises of free aftersales service, extended warranty, and roadside assistance.

Oscar Rivoli, Managing Director at Trading Enterprises, said “As part of Volvo’s commitment to sustainability, we are excited to present the brand’s latest SUV hybrid range at Auto Fest, inspiring UAE motorists to adopt cleaner driving habits while benefiting from our exclusive Ramadan offers. Our participation at Auto Fest will give us the opportunity to engage the Volvo brand with a larger audience and further promote Volvo’s electrification strategy.” 

Rivoli added, “At Trading Enterprises, we strive to give back to our UAE community and Ramadan is an ideal time for us to engage with our customers and provide them generous offers to elevate their driving experience with hybrid vehicles while being sustainable too”.

Volvo’s latest hybrid fleet is a no-compromise combination of plug-in battery electric power and an efficient petrol engine that provides low to zero tailpipe emissions, high flexibility and a powerful driving experience. As part of the Ramadan offers, Trading Enterprises will be giving customers at Auto Fest a complimentary Volvo wall box charger with the purchase of a Volvo hybrid SUV model.

The flexibility of Volvo’s offers in the UAE this Ramadan will also give customers an opportunity to drive a brand-new Volvo model on a long-term lease plan and enjoy a complete peace of mind experience, with the possibility to own the leased car. Starting from AED 2,699 per month, the Volvo lease range will be complemented with a complimentary package of car insurance, service, warranty, and roadside assistance throughout the set payment plan.

The Volvo XC range offers premium SUVs that are versatile, beautifully designed, technologically advanced, and highly safe for drivers and passengers. Together with the larger XC60 and XC90, the XC40 completes Volvo’s line-up of premium SUVs, all of which are available as Plug-in Hybrids and will be on offer this Ramadan. Powered by Volvo’s Drive-E powertrains including petrol variants, both the XC60 and XC90 are also available with a T8 Twin Engine AWD petrol plug-in hybrid that delivers as much as 407hp.

Built to give you the highest level of luxury and driving experience, Volvo sedans combine dynamic driving with the comforts of modern technology. Showcased at Auto Fest, both the Volvo S90 and S60 bear all the marks of the quality and attention to detail expressed in the Swedish design heritage. Volvo stand visitors at DFCM will have the opportunity to avail Ramadan offers on Volvo sedans and experience their selective approach to materials and the design for performance.

About Trading Enterprises – Volvo:

Trading Enterprises, part of Al-Futtaim Automotive, is the exclusive distributor of Volvo cars in the UAE since 1985. The ISO9001:2008 company represents the world-renowned Volvo cars brand well known for its intuitive innovations, safety, environmental performance and Scandinavian design through its sales and after-sales network in Dubai and Abu Dhabi. 

Trading Enterprises – Volvo offers a complete range of premium mobility solutions in the premium segment that includes: Sedans (S60 and S90), Versatile estates (V60 and V90) and SUV vehicles (XC40, XC60 and XC90). Trading Enterprises is regarded as pioneers in the region by Volvo when it comes to adopting Volvo best practices and has introduced the region’s first Volvo Retail Experience Showroom and Volvo Personal Service – which offers a human-centric approach to sales and service. 

For more information on Trading Enterprises – Volvo, please call 800 8823 or visit:

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions

About Al-Futtaim:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. 

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 42,000 employees in more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day.