REDTAG, the Middle East’s leading value fashion and homeware brand, has launched its 3X Smiles campaign, adding to the Kingdom of Saudi’s maiden Founding Day celebrations with offers that bring not one but three reasons to smile.
Riyadh, KSA: REDTAG, the region’s favourite value fashion and homeware brand, has launched its 3X Smiles Campaign, with offers that bring not one but three reasons to smile. The initiative to delight shoppers is timed with the KSA Founding Day, as the nation gears up for celebrations on the 22nd of February.
The 3X Smiles campaign includes SAR 1 million worth raffle draw, free bath sets on a purchase of SAR-250 worth of fashion and homeware products, and a SAR-50 gift voucher. The ambitious campaign will run from February 20th to 12th March 2022, in what can be regarded as REDTAG’s continued success in launching perfectly timed, thoughtful initiatives.
“We are constantly in awe of KSA and the positive changes that its bringing about. KSA has been a loving home to REDTAG, and the brand’s growth in the value fashion and homeware market has parallels with the Kingdom’s growing stature globally. We have year-round offerings to delight customers, but with something as monumental as the first Founding Day celebration, we wanted to be a part of this celebration and go big. It’s a great moment for all of us. We wish the leaders and everyone in the KSA a happy Founding Day,” said Shehbaz Shaikh, Chief Retail Officer of REDTAG.
As part of the SAR 1 million raffle draw, 10,000 REDTAG shoppers will get SAR-100 worth Happiness Card, redeemable at Noon, Hyper Panda, Jarir Book store and REDTAG. Winners will be announced during the virtual draw planned on March 17th. An exquisite bath set along with festive vouchers will also be handed out to shoppers. The campaign will run online and in all REDTAG stores.
The 3X offers come merely days after REDTAG launched its Spring 2022 Collections, which is inspired by the positivity and the optimism associated with the season. The new collection bears the brand’s promise of being in sync with changing styles and the socio-cultural evolution in the region.
“We are a customer-centric brand. Every offer, campaign, and collection bears this promise. At the same time, we are equally geared towards larger priorities like nation-building and socio-cultural development. Therefore, we take great pride in the Founding Day and several progressive reforms that the Saudi has undertaken in recent years, especially in dress codes. The Kingdom is developing an appetite for eclectic fashion, and we are catering to this need with unmatched value,” added Shehbaz.
Hyper-convenience services like ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’ testify to the brand’s customer-centric approach. REDTAG has even introduced WhatsApp shopping, besides expanding its e-commerce presence in the KSA. With several first-to-market services in the Middle East, along with its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region. Its contributions were recognized by Retail ME through the ‘Most Admired Brand Campaign of the Year’ award 2021.
About REDTAG:
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 200 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Brand Campaign of the Year’ 2021.
