Riyadh, Saudi Arabia, September, 2026: Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, today announced a strategic partnership with KAROOOOO, a NASDAQ listed technology company, specializing in connected vehicle and fleet operational management software through its subsidiary Cartrack. The announcement was made at LEAP 2026, where Salam is participating as a strategic sponsor under its theme, “Powering what’s next.”
The collaboration brings together Salam’s established telecommunications infrastructure and market reach with KAROOOOO’s proven expertise in vehicle tracking and fleet intelligence technology. The two companies will explore how KAROOOOO’s Cartrack product portfolio can be meaningfully integrated into Salam’s existing service offerings, with the aim of enhancing and broadening the solutions available to Salam’s client base across Saudi Arabia.
Abdullah Khorami, Chief Business Officer at Etihad Salam Telecom Company (Salam) said: “At Salam, our mission has always been to deliver meaningful, future-ready solutions that empower our clients and contribute to Saudi Arabia’s digital evolution. Our partnership with KAROOOOO is a natural extension of that commitment, combining our telecommunications capabilities and market reach with their proven expertise in connected vehicle technology. Together, we have the opportunity to redefine how businesses across the Kingdom manage mobility and leverage data-driven insights, and we look forward to bringing that vision to life.”
A central focus of the partnership will be Salam distributing and reselling KAROOOOO’s products within its market. Beyond distribution, the two companies intend to jointly develop value-added services built on KAROOOOO’s technology platform, tailored specifically to meet the needs of Salam’s clients and aligned with the evolving demands of the Saudi market.
Zak Calisto, Founder and Group CEO, KAROOOOO said: “Salam’s deep-rooted presence in the market and its reputation for innovation make them the ideal partner to help bring the full potential of our Cartrack product portfolio to a wider audience. Through this partnership, we are well-positioned to deliver intelligent, connected solutions that address real-world challenges for businesses operating across the Kingdom.”
The collaboration reflects Salam’s continued commitment to expanding its technology-driven service capabilities and delivering innovative solutions that create tangible value for its customers. For KAROOOOO, the partnership represents a significant opportunity to deepen its presence in Saudi Arabia through a strategically positioned and widely connected telecommunications partner. The announcement at LEAP 2026 underscores both companies’ shared ambition to contribute to Saudi Arabia’s broader digital transformation agenda, positioning connected mobility and intelligent fleet solutions as a key pillar of the country’s technology-enabled future.
About Etihad Salam Telecom Company:
Etihad Salam Telecom Company is a leading national company in Saudi Arabia’s telecommunications and information technology sector. Since 2005, Salam has operated one of the region’s most established telecom networks.
The company provides cutting-edge ICT solutions and digitalization services to businesses, government entities, and carriers, both locally and internationally, and telecommunications services to individuals, along with fixed and mobile services supporting Saudi Arabia’s digital transformation. As a key enabler of Saudi Vision 2030, Salam offers advanced telecommunications, cloud computing, cybersecurity services, data centers, and digital infrastructure. Its subsidiaries, Salam Mobile Telecom Company and Technical Links Services (TLS) ensure the delivery of innovative solutions and seamless connectivity across the Kingdom.
