- Global Village will launch its Season 31 VIP Packs, with pre-order commencing on 21 September and public sale opening on 26 September, exclusively through the Coca-Cola Arena website: http://www.coca-cola-arena.com
- Inspired by Global Village’s journey, the Season 31 VIP Pack design is a Story Book box, accompanied by exclusive collectible pins and a range of VIP benefits.
- Gold and Silver Mega Packs offer even greater value, combining Global Village benefits with a bundled Dubai Parks™ and Resorts seasonal passes or tickets
- To mark the launch of Season 31, one lucky VIP Pack holder will receive a cheque worth AED 31,000.
Dubai, UAE, September, 2026 – Global Village, the region’s premier multicultural family destination for entertainment, dining, shopping and attractions, has announced the launch of its exclusive Season 31 VIP Packs, giving loyal guests the opportunity to secure the destination’s most sought-after offering and premium benefits ahead of the new season. Showcasing a brand-new collectible design, with exclusive privileges and exceptional value, the VIP Packs will be available through a phased sales approach exclusively via http://www.coca-cola-arena.com, beginning with a pre-order window from 21 to 25 September, during which guests can secure their pack in advance for a fee, followed by a public sale from 26 September.
Created exclusively for Season 31, the new VIP Packs feature a collectible ‘Global Village Story Book’ design, celebrating Global Village’s remarkable journey through a premium keepsake that can be treasured long after the season ends. Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s Dubai-it vision and Dubai’s spirit of bringing communities together, each pack includes seven Season 31 pins honouring the UAE, alongside a collection of premium benefits such as a VIP Parking Sticker, Parking Cards, Entry Tickets, Wonder Pass Cards and a collection of offerings across Dubai Holding Entertainment assets. Adding to the excitement, one lucky Season 31 VIP Pack holder will discover a cheque worth AED 31,000 hidden inside one of the packs.
This season, the Diamond VIP Pack will be available for AED 7,900 and can be secured during the pre-order phase with a priority booking fee of AED 1,000. The Platinum will be available for AED 3,490 with a priority booking fee of AED 500. The Gold will be available for AED 2,490 with a priority booking fee of AED 300. The Silver will be available for AED 1,890 with a priority booking fee of AED 200. Anyone aged 18 years or older and holding a valid Emirates ID is eligible to purchase a VIP Pack.
Returning this season, the Mega Gold and Mega Silver VIP Packs combine Global Village’s premium privileges with additional experiences through bundled Dubai Parks™ and Resorts seasonal passes or park tickets, offering even greater value for families and frequent guests. Guests can choose between 3-month Multi-Park Seasonal Passes or 1-Day 2-Park Tickets, depending on their preferred benefit. The Mega Gold Pack includes 8 Seasonal Passes or 12 park tickets, while the Mega Silver Pack includes 5 Seasonal Passes or 7 park tickets.
The Mega Gold VIP Pack will retail for AED 4,990, while the Mega Silver VIP Pack will be available for AED 3,490. Both Mega Packs will have a priority booking fee of AED 150 during the pre-order phase.
Given their limited availability and continued popularity, guests are encouraged to create their accounts in advance and complete their purchase online through the official sales platform, the Coca-Cola Arena website: http://www.coca-cola-arena.com. To provide fair access, purchases will be limited to one VIP Pack per valid Emirates ID.
Every VIP Pack includes a range of exclusive benefits designed to elevate the Global Village experience throughout Season 31, which begins on Wednesday, 14 October 2026, when guests will once again be welcomed to ‘A More Wonderful World’ to enjoy an unforgettable season of entertainment, shopping, dining and attractions.
About Global Village:
Global Village is the region’s premier multicultural family destination for entertainment, dining, shopping, and attractions. Part of Dubai Holding Entertainment, it continues to grow in popularity and maintain a deep connection with its guests, reinforcing its status as the most prominent entertainment and cultural hub in the region. Since opening its gates in 1997, Global Village has welcomed over 100 million guests.
Season 30 hosted thirty pavilions representing over 90 cultures, with more than 3,500 shopping outlets and over 250 dining options. The destination was home to 450 world-class performers featuring in 40,500 shows. Guests enjoyed over 200 rides and games at Carnaval®, making Global Village home to the largest and most diverse range of events, shows, shopping and dining experiences.
Information on Season 31 will be announced soon.
About Dubai Holding Entertainment™:
Dubai Holding Entertainment is one of the largest diversified entertainment groups in the region. It develops, operates and manages some of Dubai’s most iconic attractions and family destinations, creating exceptional experiences, attracting millions of visitors each year. The portfolio includes Dubai Parks™ and Resorts, the Middle East’s largest theme park, comprising of MOTIONGATE™ Dubai, the largest Hollywood-inspired theme park in the region, LEGOLAND® Dubai Theme Park, LEGOLAND® Water Park, and the region’s only LEGO® themed LEGOLAND® Hotel as well as Real Madrid World, the first ever football theme park together with The World of
Riverland where you can live Dubai’s most surprising day out with many entertainment, dining and fun options. LAPITA™, Dubai Parks™ and Resorts, Autograph Collection, a 5-star Polynesian-themed family hotel that is part of Marriott International, offers guests a stay just steps from the world-famous parks T-REX Glamping, also at Dubai Parks™ and Resorts, is the region’s only dinosaur-themed glamping experience. Owned and operated by Dubai Holding Entertainment, the destination offers premium short-stay accommodation in air-conditioned tents and family suites, alongside themed dining and dinosaur-inspired entertainment. Coca-Cola Arena, one of the region’s largest multipurpose indoor arenas; Wild Wadi Waterpark™, a premium boutique waterpark experience, with views of Burj Al Arab Jumeirah; ROXY Cinemas, offering a premium cinema experience across Dubai including Roxy Xtreme, the largest screen in Middle East and North Africa; The Green Planet Dubai, the Middle East’s only indoor tropical rainforest with an outdoor Nature Park, Global Village, the region’s leading multicultural family destination for culture, shopping, and entertainment (between October and April); Ain Dubai, the largest and tallest observation wheel in the world, The View Palm Jumeirah, the highest vantage point on Palm Jumeirah with 240 meters above ground with 360-degree views; Arabian Radio Network (ARN), the largest radio network in the region; MPN, a multimedia sales house operating premium out-of-home assets, video production, event sponsorship, and activations; among many others.
