- 80 women riders and enthusiasts gathered for the Month-Long Celebration of Emirati Women’s Day 2026
- Inspiring talks from pioneering Emirati Adventurer Rider Dr. Fatima Alloghani and Amal Almeheiri leading Emirati Equestrian and show jumper
- BMW Motorrad Middle East and AGMC reinforce their commitment to empowering women through community and adventure
Dubai, United Arab Emirates – September 2026. Celebrating the spirit of the month-long observance of Emirati Women’s Day, BMW Motorrad Middle East and AGMC, the authorized BMW Motorrad importer in Dubai and Northern Emirates, hosted an exclusive Female Community Ride, bringing together 80 women riders and enthusiasts from across the UAE for an unforgettable evening of connection, conversation, and shared experiences.
Held at AGMC Dubai Motor City, the evening featured two exceptional Emirati guest speakers who inspired attendees with their remarkable personal journeys. Dr. Fatima Alloghani, the first Emirati woman to ride her BMW F 750 GS solo around the world, shared her story of courage, resilience, and exploration. She was joined by a celebrated Emirati equestrian Amal Almeheiri and show jumper, who spoke about perseverance, and breaking barriers in sport and beyond.
Following the speaker sessions, the floor was opened for discussion, enabling participants to engage freely, share their own stories, and come together in the spirit of Emirati culture and sisterhood.
Before taking part in a group ride through Dubai to Meliá Desert Palm. The convoy was led by renowned Emirati rider Hind Al Budoor on the BMW S 1000 RR, M Competition Package), accompanied by 5 female safety marshals. Upon arrival, participants gathered for a premium dining experience. The ride embodied the confidence, freedom, and strong sense of community shared by women through their passion for motorcycling.
Sharing his thoughts on the event, Steve Noon, Head of BMW Motorrad at BMW Group Middle East, reflected: “This is what Make Life a Ride is all about, bringing people together through a shared passion for motorcycles. After the incredible response to last year’s event, it was great to see such a big turnout this year and witness their love for riding and community. Women are redefining what is possible in motorcycling and continuing to inspire a new generation of riders while leaving a lasting impact on the community.
Sharing his perspective on the importance of fostering connection and community, Muhamet Latifi, General Manager, AGMC Motorrad, commented: “This gathering reflects the power of community and the importance of creating meaningful spaces where women can connect, inspire one another, and celebrate their achievements. We are proud to support an event that brings together Emirati culture, shared ambition, and the spirit of sisterhood.”
The gathering reinforced BMW Middle East Group’s commitment to providing platforms for women that foster confidence, adventure, and strong communities both on and off the road.
The BMW Group:
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.
In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.
The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.
