| A Joyful Start: Miral Ignites Back-to-School Excitement at Yas American Academy
Abu Dhabi, UAE –August 2025 – Ahead of the UAE’s new academic year, Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, sparked joy amongst students at Yas American Academy with its ‘A Joyful Start’ initiative, transforming the school’s grounds into a vibrant hub of fun activity. It featured a special appearance from Yas Waterworld Yas Island, Abu Dhabi’s fan-favourite character, Sultan, who welcomed students and families, alongside several engaging activities, including a themed photo booth with delightful back-to-school props and colourful face-painting sessions, creating joyful moments and lasting memories. Designed to deliver positivity and enthusiasm, the event created an uplifting atmosphere that aimed to enrich the students’ new academic year with a sense of wonder and excitement.
The initiative falls under Miral’s Joy Campaign, which aims to foster deeper connections with community members and visitors through the powerful emotion of joy, while contributing to the education pillar of Miral’s CSR Strategy.
About Miral:
Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, that contributes to the growth of the leisure and entertainment industry and Abu Dhabi’s economic diversification. It conceives, creates, operates, and manages immersive destinations and experiences that attract visitors from across the world to create unforgettable memories, accelerating the realisation of the Emirate’s tourism vision and growth.
Responsible for the development and destination management of Yas Island and overseeing Saadiyat Island’s Destination Management Strategy, Miral’s portfolio of world-class assets incorporates entertainment, leisure, culture, sport, dining, retail, and hospitality experiences, aiming to deliver millions of memorable moments for residents and international guests alike. These include Ferrari World Yas Island, Abu Dhabi; Yas Waterworld Yas Island, Abu Dhabi (now includes 60+ rides and experiences following its expansion); Warner Bros. World™ Yas Island, Abu Dhabi; SeaWorld® Yas Island, Abu Dhabi; CLYMB™ Yas Island, Abu Dhabi; teamLab Phenomena Abu Dhabi; Yas Marina; and Yas Bay Waterfront, home to the UAE’s largest indoor multi-purpose venue Etihad Arena, amongst others. Miral also has several projects being developed on Yas Island and across the emirate, including Natural History Museum Abu Dhabi, a Harry Potter-themed land within Warner Bros. World™ Abu Dhabi, and a Disney Theme Park Resort.
Miral encompasses three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of world-class, award-winning immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas, and hospitality properties across Yas Island. |
