Abu Dhabi: Abu Dhabi Media, the UAE’s leading public service broadcaster and media company, announced that it has ended the contract with MediaSat, a subsidiary of Choueiri Group.
Starting from February 2022, the exclusive rights for advertisement sales services in the field of entertainment will be reverted to Abu Dhabi TV network, and Abu Dhabi Media’s radio channels, print publications, and digital platforms.
Abu Dhabi Media will start working closely with its clients, including prominent brands, marketing and advertising companies, and digital consumers to meet the requirements of its partners and stakeholders.
Abdul Raheem Al Bateeh Al Nuaimi, Acting General Manager at Abu Dhabi Media, said: “The media, advertising, and marketing industry is undergoing rapid changes, with advertisers being more interested in social media and digital platforms due to the rise in demand for these platforms. Accordingly, we strive to adapt to market trends swiftly by providing integrated solutions across our digital channels. We believe that the Abu Dhabi Media team is able to meet the requirements of advertisers in accordance with our commercial strategy.”
Abu Dhabi Media recognised MediaSat’s efforts and its cooperation at the previous stage. The company affirmed its commitment to providing interactive content across all its platforms to reflect the audience’s aspirations and interests, as well as provide brands and advertisers with unique opportunities to reach a wider audience.
Abu Dhabi Media will continue its journey of innovation and development in content creation to enhance its leading position further. The company will continue to provide the best services and channels to reach the audience, which supports its leading position.
In 2020, Abu Dhabi Media launched its strategy for producing unique content that reflects the aspirations and interests of the audience, developing digital content, expanding commercial partnerships throughout the Middle East and North Africa, and empowering local talents.
About Abu Dhabi Media:
Abu Dhabi Media (ADM) is the UAE’s leading public service broadcaster and media company that focuses on developing, producing and distributing unique premium content, covering news, entertainment, sports and culture to a wide array of demographics across the Arab World.
Established in 1969, in line with the vision of the UAE’s Founding Father, His Highness Sheikh Zayed bin Sultan Al Nahyan, ADM has become one of the largest media companies in the Middle East and GCC regions and has a major role in fulfilling and promoting the key pillars of the UAE.
Focusing on digital first content, ADM’s portfolio includes exclusively digital assets, as well as digital and traditional platforms for its TV, radio, and print assets.
ADM is also available on Smart TV applications, including Apple TV and Android TV, delivering streaming, catch-up and video on demand services on ADTV and ADSports. Also, the new addition of ADRadio’s digital platforms and applications features audio and podcast streaming across the radio assets.
Today, ADM includes 23 media assets, as well as two subsidiaries – Tawzea and UPP.
Abu Dhabi Media is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy.
