Saudi Arabia– Al Nassr Football Club and adidas have agreed on a multi-year partnership that will see the sportswear brand becoming the club’s official kit partner from the 2024/25 season onwards, with adidas set to outfit all teams and staff under the expansive Al Nassr umbrella.
The three-year deal underscores adidas’ unwavering commitment to advancing football excellence in the Kingdom, aligning with a club that shares profound ambitions to further elevate the football sector across the country. The partnership represents clear evidence of the club’s ambition to consolidate its global positioning.
Bilal Fares, adidas Regional General Manager: “We are thrilled to announce the partnership between adidas and Al Nassr FC, which represents two entities committed to shaping the future of football in Saudi Arabia. As Al Nassr Football Club embarks on a new chapter for the men’s and women’s team, adidas is honoured to provide them with cutting-edge sportswear technology.
With a comprehensive apparel agreement covering all teams and staff, we are not only outfitting a football club; we are empowering a movement. The influx of international players and the shared commitment to excellence positions this collaboration as a catalyst for elevating the sport’s status in the Kingdom and beyond.”
CEO of Al Nassr Football Club, Mr. Guido Fienga, said: “As we join forces with adidas in this exciting partnership, the scale and resonance of Al Nassr, both adorned with the iconic adidas three stripes, magnify the global impact we can achieve. This collaboration is a testament to our shared ambitions and our dedication to making Al Nassr a football powerhouse, not only in the Kingdom but on the international stage.”
The partnership further enhances adidas’s ambitions to further enhance football across Saudi Arabia, following the significant partnership with the Saudi Arabian Football Federation (SAFF) last year, and the establishment of numerous partnerships with prominent players in the Kingdom.
About adidas in Football:
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the UEFA European Championship, the UEFA Champions League & Major League Soccer. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus, as well as top Federations such as Germany (DFB), Spain (RFEF), Belgium (RBFA), Argentina (AFA) & (as of January 2023) Italy (FIGC). adidas is also partner to some of the best athletes in the game including Leo Messi, Paul Pogba, Mohamed Salah, Paulo Dybala, Karim Benzema, Catarina Macario, Jude Bellingham, Vivianne Miedema, Trinity Rodman, Jennifer Hermoso, Serge Gnabry, Pedri, Joao Felix, Lindsey Horan & Wendie Renard.
