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Al-Futtaim Automotive Opens A First Of Its Kind Experiential Automotive Hub: The Zone by Al-Futtaim

The dynamic customer experience destination located at City Walk will host a curated calendar of engaging experiences covering all Al-Futtaim Automotive brands 

Dubai, UAE

Al-Futtaim Automotive continues to build new experiences around its core customer-first approach, by officially inaugurating their new landmark experiential automotive hub called The Zone by Al-Futtaim,  located in one of the city’s most chic neighbourhoods – City Walk Dubai. 

First time in the region, the UAE’s citizens will have the opportunity to discover the entire ecosystem of Al-Futtaim Automotive, not just one automotive brand. The full line-up of Al-Futtaim Automotive’s brands, solutions and services will be showcased at this destination for the next two years.  It is the ultimate experience of all things Al-Futtaim Automotive.

In shaping the Zone, Al-Futtaim has merged its digital, lifestyle and customer-centric approaches to create a dynamic space that shapeshifts to fit diverse brand experiences. More importantly, The Zone by Al-Futtaim reflects the diverse demands of today’s customers, they want to be constantly surprised by a brand, they want to interact with new innovations, explore Mobility-as-a-Service, see multiple new showcases. 

From the newly launched BYD to the ever-popular Toyota & Lexus and the global brand Hertz, these are the brands planned to feature at The Zone by Al-Futtaim throughout 2023. To kick-start the journey of the hub with an extravagant statement, the Zone by Al-Futtaim will showcase the all-new Grand Wagoneer at its official inauguration.

The Zone by Al-Futtaim is located at Building 10, City Walk Boulevard.

Ramadan hours: 11:00am – 2:30pm; 8:30pm-11:30pm
Normal working hours: 10:00am to 9:00pm

About the Jeep Grand Wagoneer:

The UAE’s most avid Jeep fans can get a closer look at the most luxurious and technologically advanced full-size SUV in the Jeep brand’s legendary 80-year history, the all-new Grand Wagoneer at The Zone by Al-Futtaim.  

The Grand Wagoneer is powered by a 3.0 litre Hurricane Twin Turbo I-6 High output engine, delivering 493 horsepower and 670 Nm of torque, making it the most powerful SUV in the Jeep line-up. It also comes equipped with a host of advanced, state-of-the-art features including automated parking system, adaptive cruise control with stop and go, Active Lane management system, and automatic emergency braking with pedestrian and cyclist detection. 

In pure bliss for audiophiles, the SUV features a 23-speaker McIntosh audio system with a whopping 1375 watts that almost makes the Grand Wagoneer a rolling concert hall. The Grand Wagoneer also offers 75’’ of total display area with up to 7 screens representing an experience for every passenger integrating also Amazon Fire TV to enjoy shows, movies, games and more.

The Jeep team spent more than 2 years to develop the Grand Wagoneer specifically for GCC. They drove over half-million kilometres and more than 500 hours of local testing, which allowed to develop very specific features that exceed the requirements of our region

About Al-Futtaim Automotive:

Al-Futtaim Automotive, one of the main five operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across distribution of new and used vehicles, manufacturing, leasing, and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim Group:

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail, and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia, and Africa, we partner with over 200 of the world’s most admired and innovative brands. 

Al-Futtaim Group’s entrepr:eneurship and relentless customer focus enable the organisation to continue to grow and expand, responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration, and integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers every day. 

About Jeep:

Built on 80 years of legendary heritage, Jeep is the authentic SUV brand that brings capability, craftsmanship and versatility to people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a broad portfolio of vehicles that continues to provide owners with a sense of security to handle any journey with confidence.  The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. Jeep is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis.

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