Sharjah, UAE – Al Ghurair Mobility, the exclusive dealer for EXEED in the UAE, has opened its first showroom and service centre in Sharjah, marking the EXEED’s sixth location in the country. The new showroom launch builds on the brand’s strategic expansion in UAE markets, where Al Ghurair established two showrooms in Dubai, two in Abu Dhabi and one in Ras Al Khaimah, bringing EXEED’s full ownership experience to even more customers across the Northern Emirates market.
Located on Sheikh Mohammed bin Zayed street, the showroom features EXEED’s complete model range, including the RX, TXL, VX and LX SUV, alongside its New Energy Vehicle line-up comprising the RX PHEV, VX PHEV, ES and ET. An integrated service centre on-site ensures that aftersales support is available from the outset, reflecting EXEED’s approach of combining vehicle retail with long-term customer care under one roof.
Commenting on the new milestone, Ricky Mullins, Executive Vice president of EXEED UAE, said: “The inauguration of our Sharjah 3S facility is a defining moment in our expansion plans, it is a reflection of our ambition to establish EXEED across the Northern Emirates. Sharjah holds a unique position in the UAE, being culturally significant and home to a discerning customer base we have identified as key to our continued growth.”
He added: “We understand that earning trust in this market goes beyond the showroom floor. It means being present when a customer needs us, whether it is their first test drive or their third year of ownership. Our commitment to serving the wider communities in this country is unwavering, and this facility is built to back that up with the expertise, the infrastructure and the accountability to deliver on every promise we make.”
With more model launches on the horizon, the Sharjah location positions the brand to serve an evolving customer base across both conventional and new energy segments. Customers can visit the EXEED Sharjah showroom during operating hours, [Saturday to Friday, 9:00 AM – 8:00 PM; Sunday, 2:00 PM – 9:00 PM].
About EXEED by Al Ghurair:
EXEED is a premium automotive brand built on the convergence of two distinct strengths: centuries of European automotive engineering heritage and China’s world-leading intelligent, safety-first automotive manufacturing capabilities.
Designers and engineers from Europe’s most respected automakers are integral to the development of every EXEED vehicle, and production is held to consistent quality-control standards across all global facilities. Its components are sourced through partnerships with some of the world’s most renowned automotive suppliers, including Fortune 500 companies such as Intel, Bosch, and Magna.
About Al Ghurair Mobility:
Al Ghurair Mobility is the exclusive dealer of EXEED in the UAE and KSA and one of the region’s leading automotive service companies. The company operates across the full automotive value chain, from retailing premium passenger and commercial vehicles to offering advanced auto accessories, including car tinting and paint protection film.
It also specialises in spare parts, oils and lubricants, and operates showrooms for used and pre-owned vehicles, providing options tailored to a wide range of budgets and customer requirements.
Backed by a wide network of service centers across the UAE and KSA and operations in the region, Al Ghurair Motors provides strong after-sales support to individual and commercial clients alike. With deep industry expertise and a drive for excellence, the company is a trusted partner in all things automotive.
