Irfan Tansel lauded for his unique approach to innovation & employee engagement

Abu Dhabi: Irfan Tansel, the CEO of Al Masaood Automobiles, was crowned ‘Visionary of the Year’ at the 2021 Enterprise Agility Awards – Entrepreneur of the Year. The award ceremony was held at Sofitel the Palm, Dubai on December 15, 2021.
He was honoured for his forward-looking leadership at Al Masaood Automobiles, the exclusive distributor for Nissan, INFINITI, and Renault in Abu Dhabi, Al Ain, and the Western region. He was praised for focusing on seizing opportunities and turning ideas into a reality and was also cited for his unique approach to innovation, employee engagement and the present challenging market situation. His strategy positively impacts not only the organisation he heads but also the local automotive industry.
Tansel said: “I adhere to leadership ethos that emphasise sincerity, hard work, empathy, commitment and support for each member of our team to thrive and grow. These values are fundamental to our success as an organisation. Complementing them are our consistent endeavours to hire the best and most talented people in the industry. But my accomplishments are not only due to the hard work I have put in over the years but also because of the many excellent men and women with whom I have worked and learned from during my entire career. I acknowledge their support and dedicate this award to all of them.”
“I am humbled and fortunate to be working with ambitious, creative, forward thinking team. I would also like to mention my Al Masaood Automobiles family for their consistency in advancing the vision and mission of our organisation. My appreciation goes as well to the organisers of Enterprise Agility Awards – Entrepreneur of the Year and the judges for bestowing this accolade on me and recognising my efforts,” he added.
The ‘Visionary of the Year’ prize was the latest in a string of honours given to the CEO. He was named one of Forbes’ ‘Top 100 CEOs in the Middle East 2021’ and ‘100 inspiring leaders in the Middle East’ by Arabian Business magazine. The CEO Magazine also named Tansel as the ‘CEO of the Year’ in 2018.
This year’s Enterprise Agility Awards – Entrepreneur of the Year of BNC Publishing honoured businesses and individuals for being industry innovators in their respective sectors and helping advance the region through their contributions.
Tansel, who has transformed Al Masaood Automobiles by introducing new revenue streams and right sizing measures. Under his leadership, the company was commended for creating an omni-channel experience, driving innovation as part of its preparations for Industry 4.0 and surpassing its targets despite unprecedented market conditions. He also spearheaded the establishment of ‘Project Falcon’ to empower his teams in Abu Dhabi and the Western area, as well as the implementation of the company’s agile customer-centric strategy.
About Al Masaood Automobiles:
Al Masaood Automobiles – authorized distributor of Nissan, INFINITI and Renault in Abu Dhabi, Al Ain and the Western Region for over 36 years, brings to its customers a complete range of the most reliable 4×4, luxury, passenger and commercial vehicles, efficiently catering to a large and diverse number of individual, fleet and government users.
Al Masaood Automobiles’ extensive network coverage includes 8 showrooms for new cars, and 3 showrooms for used cars in Abu Dhabi, Al Ain and the Western Region – including the flagship showroom complex at Musaffah with dedicated new vehicle delivery centre; 6 Service Centres and 7 Spare Parts outlets. Recently the company inaugurated the state-of-the-art ‘R-Store’ as an innovative one stop shop for Renault customers.
Al Masaood Automobiles had previously scooped the prestigious Nissan Global Dealer Award in 2013 and 2019 and has been the recipient of the ‘Exemplary Performance in Sales and Customer Experience Award’ by Nissan in the year 2017. Al Masaood Automobiles was also titled as the winner of the Renault Global Partners Award, “P.A.R.I.S. Challenge” for the year 2019. The company enhances its success through strong tie-up with leading banks, offering to its customers easy finance solutions and facilitating purchase process with insurance, finance and accessories under one roof.









