Enhanced Brand+ channel offers global brands and premium selections for the platform’s Summer Sale.
Riyadh, Saudi Arabia – June, 2026 – AliExpress has launched its Summer Sale in the Kingdom of Saudi Arabia, running from June 1-10 with selected deals of up to 80% off. Coinciding with a surge in demand for premium home tech and branded goods, the platform is expanding its Brand+ channel to offer more exciting authenticated global labels.
With optimized delivery speeds and local payment partnerships, AliExpress is enabling Saudi shoppers to secure premium upgrades at accessible prices this season.
Consumer Spending Trends Reflect Market Maturity:
Recent consumer data from a YouGov survey commissioned by AliExpress shows the diversity of consumer priorities in the Kingdom. According to the survey, the top categories shoppers spent on in the last three months are jewelry and accessories, smartphones and tech, and automotives, indicating a strong confidence in purchasing high-value items online.
The data also reveals a balanced approach to online spending. While discretionary categories like jewelry and tech lead, essential categories such as groceries and home appliances remain robust. This mix demonstrates that online marketplaces are now integral to both daily household needs and lifestyle investments.
Built Around What Saudi Shoppers Value:
Late last year, AliExpress officially launched Brand+, a dedicated channel that gives shoppers access to a wider selection of international brands with official product authentication. The Brand+ channel now features over 2,000 global brands across categories ranging from home and fitness to electronics, while maintaining competitive pricing on in-demand items.
For Saudi shoppers, Brand+ offers free shipping on orders over SAR 160 and free returns on eligible items for a smoother shopping experience.
This enhancement of Brand+ aligns with recent YouGov data showing that more than 85% of surveyed consumers say recognizable brands are important, while 75% agree that a known brand name signals higher quality in key categories such as consumer electronics and home appliances.
Additionally, 72% of surveyed consumers agree AliExpress offers competitive prices and great savings, and 69% see the platform as reliable for delivery, returns, and customer service.
“With shoppers in the Kingdom of Saudi Arabia looking for value, trusted choices, and products that fit their daily lives, AliExpress is making summer upgrades easier to access,” said Jim Liu, General Manager for the Middle Eastern markets at AliExpress.” Our Summer Sale and Brand+ channel are designed to support every aspect of the consumer journey, from essentials to premium.”
More Ways to Save in KSA:
AliExpress has also partnered with the Arab National Bank to unlock extra savings and payment-led benefits for shoppers in the Kingdom.
Shoppers can also split their purchases into four payments with no fees with Tamara, providing greater flexibility for larger purchases.
Your Summer Refresh Starts Here:
The AliExpress Summer Sale is available for shoppers in KSA from June 1-10, with selected deals of up to 80% off. Shoppers can explore the sale, Brand+ selections, and local fast shipping options through the AliExpress app and website.
Source: YouGov survey commissioned by AliExpress, conducted online among 511
adults in Saudi Arabia between May 7-18, 2026.
