Dubai, United Arab Emirates, February, 2026 – One of the top e-commerce platforms in the Gulf, AliExpress has announced the launch of Golden Days, a new initiative designed to give customers in the UAE the space to prepare and purchase ahead of Ramadan and Eid al-Fitr.
With 16 years of experience serving global consumers, AliExpress is a long-established brand in the region, supporting shoppers with a wide range of products across fashion, home, technology, and everyday essentials. Golden Days reflects the platform’s continued focus on helping families approach the Ramadan season with confidence, calm, and convenience.
Encouraging Early and Intentional Ramadan Preparation:
In the UAE, the period leading up to Ramadan is increasingly seen as a time for thoughtful planning. According to a recent YouGov study commissioned by AliExpress, nearly a quarter of UAE shoppers begin their festive shopping well in advance, while many others spread purchases gradually throughout the year.
Golden Days supports this shift by opening up AliExpress’s shipping offers earlier, allowing customers to shop at their own pace and receive purchases in time for Ramadan and Eid celebrations. The initiative is designed to reduce pressure, support budgeting, and help households feel organized before Ramadan begins.
Gifting and Home Choices That Reflect UAE Lifestyles:
Gifting ahead of Ramadan in the UAE is closely connected to appreciation, family bonds, and everyday practicality. Research shows that mothers remain the top gifting priority at 62%, followed by spouses or partners at 56%, highlighting the importance of recognizing those who anchor family life.
UAE shoppers increasingly favor gifts that balance meaning with everyday usefulness. Clothing and footwear lead gifting choices at 44%, followed by jewelry, watches, and technology items such as phones and accessories. These are products that support daily routines and long-term value during Ramadan and beyond.
Home preparation also plays an important role. From subtle Ramadan decor and hosting essentials to organizational items and lighting, families are choosing practical upgrades that support calm, welcoming spaces for shared meals and gatherings.
AliExpress as a Partner in Seasonal Readiness:
With strong online shopping habits across the UAE, AliExpress continues to support how families plan and purchase today. The platform’s wide product selection, accessible price points, and flexible shopping experience allow households to prepare at ease.
Through Golden Days, AliExpress reinforces its role as a trusted partner during Ramadan, helping families focus on reflection, generosity, and time together.
Looking Ahead to Ramadan and Eid:
As Golden Days unfolds ahead of Ramadan, AliExpress invites shoppers across the UAE to explore Ramadan-ready essentials and thoughtful gifts, and to prepare for the season in a way that feels intentional and balanced.
By offering variety, value, and convenience, AliExpress helps turn preparation into a calm, considered experience, supporting families as they get ready for Ramadan and Eid al-Fitr.
About AliExpress:
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.
