These are the top ranked brands within food, beverages, and personal care categories in the FMCG sector.
YouGov FMCG Rankings 2024 reveal Almarai and Dettol are the most considered FMCG brands among KSA residents across Food, Beverages, and Personal Care categories.
The brands in YouGov’s FMCG rankings 2024 were ranked based on Consideration score, which is a measure of likelihood of purchase from the category. The top ten rankings show the brands with the highest Consideration score between April 1st, 2023, and March 31st, 2024.
Food:
Within the ‘Food’ category, Almarai emerged as a clear winner, with a Consideration score of 59.9. The top five list is dominated by domestic brands such as Saudia in second (with a score of 42.7) and Nadec in fourth (37.6). The only exceptions are Galaxy in third (42.0) and Kit Kat in fifth (34.8).
